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Comparison Site Cosmetify Launches to Disrupt the Beauty Market

Comparison Site Cosmetify Launches to Disrupt the Beauty Market

PerformanceIN

Cosmetify aims to capitalise on the beauty market as social media, user-generated content and influencer marketing continue to change consumer purchasing habits.

Online beauty comparison website Cosmetify has launched into the market, allowing consumers to instantly find and compare prices of over 180,000 products from more than 1,500 of the world’s leading beauty brands.

Founded by e-commerce entrepreneur Matt Davies, who recently sold a majority stake in his global travel business Direct Ferries to a private equity firm, Cosmetify promises to revolutionise the buying process for savvy beauty shoppers. 

Trailing behind other sectors, most beauty purchases still take place offline as customers like to try before they buy. However, the rise of social media, user-generated content and reviews and influencer marketing have changed consumer purchasing habits. This has accelerated online sales and Cosmetify hopes to capitalise on this.

“In such a busy and crowded marketplace, we wanted to make it easy for buyers to find and procure their favourite products. With multiple retailers available, buyers get to see the lowest prices – and ultimately find the best deal,” said Davies.

Offering average cost savings of 34% off the RRP (and up to 95% off selected products), its price comparison functionality showcases some of the world’s premium beauty brands including NARS, Charlotte Tilbury, The Ordinary and PIXI. Users can hunt down their favourite products on one platform and find out what’s in stock at the best price without having to open endless tabs to find what they want.

Cosmetify also features a jargon-busting beauty glossary of popular ingredients and buzzwords to satisfy an ever-increasing appetite to understand the impact cosmetic products have on our skin, the economy and the environment. This will give customers clear information on whether products are natural, vegan, eco-friendly or plastic-free. The site also includes a beauty blog full of trend-led stories, reviews, tutorials and expert advice.   

“We also want the platform to offer transparent and impartial information, from delivery costs and product availability to what ingredients are used to make products. With a vast product range, from eyeshadow palettes and aftershave to shampoos and hair dryers, there’s something for everyone,” Davies added.

As it strives to make the online beauty shopping experience quicker and easier, future plans for the site are in the pipeline, including an app, personalised and curated shopping lists, and an expert hub.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.

 

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