Dentsu Aegis Network has announced the acquisition of direct-to-consumer performance agency MuteSix. Financial terms of the deal were not disclosed.
The latest merger supports Dentsu Aegis Network's continued growth strategy for the US. Additionally, it extends iProspect's suite of performance marketing solutions for both enterprise and direct-to-consumer marketers.
Going forward, MuteSix will now be known as “MuteSix, an iProspect Company”.
"DTC advertisers are born from performance, building their brands online through smart targeting, engaging creative and seamless customer experiences, and MuteSix is the leading solutions provider for this hyper-growth category," said Jeremy Cornfeldt, CEO at iProspect US.
"With their expertise in this unique segment of the market, combined with our deep experience working with larger portfolio enterprise companies and global performance marketers, we now offer a full suite of performance marketing solutions for clients at every stage of their growth."
Based in Los Angeles, MuteSix was founded in 2015 by Steve Weiss and Daniel Rutberg. By marrying high-quality creative with extensive knowledge of digital performance and social ad platforms, the agency has differentiated itself and today is one of Facebook's largest direct response advertisers. The company provides scalable marketing solutions for clients across a broad spectrum of start-ups, established blue chips, and challenger brands across various B2B and B2C industries.
MuteSix was recently named to the Inc. 5000 as one of the fastest-growing private companies in America, home to 120 talented employees.
As part of the changes, MuteSix CEO Steve Weiss and President Daniel Rutberg will continue to lead the performance agency and will report directly to Jeremy Cornfeldt.
"iProspect is one of the top performance marketing agencies in the world and a proven leader when it comes to innovation in the industry. We truly have the same DNA," said Weiss; "Together with iProspect, MuteSix is able to service the best direct-to-consumer brands on a global scale, extending our capabilities and offerings to provide solutions to clients beyond Facebook and Google."