Europe’s leading global performance marketing conference, PI LIVE has today unveiled its complete agenda – once again showcasing the growth and evolution of the performance marketing industry through inspiring sessions and speakers over the course of two days on October 22-23.
Taking place once more at London’s iconic venue Old Billingsgate, this year’s agenda aims to aid and educate advertisers and publishers on the latest developments that continue to influence and shape performance marketing from across the globe.
PI LIVE is all made possible thanks to headline sponsors Awin, Groupon and Tradedoubler, among several others, with attendees ranging from advertisers and publishers to tech companies, agencies and networks from across the industry.
Brand performance and the talent gap
2019 saw PI LIVE introduce its first advisory board, who kindly volunteered their time to help shape the two-day agenda. After an intense and productive session early in the summer, the board deliberated and finalised the running order of the programme, in addition to 10 sessions which will go to a public vote. This enabled both industry experts and attendees to have a direct say on the topics that will be presented this Autumn.
The PI LIVE agenda provides a large scope over several topic areas that are being discussed today in the world of affiliate and performance. There’s also a strong focus on brand performance with some sessions delivering advice and skills for advertisers to enhance their performance strategies. For instance, YouTube has been in the spotlight as online video continues to increase and influence consumers at all stages of the funnel. Croud’s session The Power of YouTube: How to Integrate Brand and Performance on Day 1 will help you better your skills and tools to reach your performance marketing goals.
Elsewhere, the panel session on Day 2, Integrate to Survive: The Future of Brand and Performance will see industry experts Dominic Charles, Caroline Mulvihill and Tom Wigley share their experiences and how you can drive loyalty and retention by refining your performance marketing strategy whilst overcoming any barriers to achieve your overall goal.
Meanwhile, the topic of new talent in the affiliate industry has been discussed on many occasions with the hiring process constantly in review as the affiliate model continues to evolve. Solving the Talent Gap in Affiliate Marketing, Acceleration Partners founder and CEO Robert Glazer will breakdown the silos for companies to attract and identify exceptional candidates to run efficient programs.
Keynote – self-organisation
PI LIVE’s keynote is always one to keep an eye out for, and this year’s session is no exception. International speaker Ronan Harrington will be taking over the main stage on Day 1, as he discusses the psychological and cultural barriers to self-organisation. Drawing on experiences as one of the youngest executives in London and also a strategist in Extinction Rebellion, this is a must-see talk for anyone hoping to transform their workplace culture.
Digital Disruptors and fundraising
Following its successful campaign last year, the Digital Disruptors Initiative makes a welcome return to PI LIVE as the campaign seeks to find the next generation of digital marketers to present their innovative ideas in a Dragon’s Den-style workshop.
The non-for-profit initiative was launched last year in memory of Nicky McShane, one of our industry’s most exuberant and progressive digital marketers who sadly passed away at the end of 2017. She was passionate about encouraging others to enjoy digital and to think disruptively about the opportunities it provides us all.
The initiative is solely funded by industry donations with Digital Disruptors founders Tina Judic and Julie York encouraging organisations and individuals at PI LIVE to get involved in completing this year’s programme and structure further for 2020. Find out more about the initiative here.