Following the company’s impressive growth and development, award-winning lead generation and affiliate marketing platform, Marketing Town has announced its new brand identity, having formerly been known as Tech Essence. 

The platform has grown significantly since it’s launch in 2014. The company recently celebrated its fifth anniversary, which has seen the firm achieve performance figures of 220% year-on-year in addition to being ranked in the Startups 100 Index in 2017, and its CEO and founder, Ken Leren listed in the Top 50 Industry Players list for two consecutive years.

Marketing Town has developed a strategic relationship with key partners to deliver its solutions, including Webgains, one of the biggest networks in the UK, and has retained many of its original clients including The Telegraph, Dennis Publishing and other well-established brands. The company was built from scratch with regulatory and technical restrictions in mind, operating within the rigid GDPR and ITP environments, which has seen the company awarded the ISO 27001 certification.

“The company has gone from strength to strength. In the last two years especially, revenue has gone up, we are working with more amazing brands, and have formed some fantastic partnerships. This is indicative of the amazing team who work hard to make an impact for our clients and help grow the business,” said Leren.

“I’m looking forward to seeing what the next five years has in store as we continue to provide powerful performance-based marketing practices to enable marketers to better understand their digital marketing spend, act faster, and work more effectively,” he continued.

Marketing Town recently released The Ten Commandments of Performance Marketing, which looks at the state of play in the industry today and reveals performance marketing’s bright future through ten dos and don’ts. Download the guide for free here.