For brands to get the best results from partner marketing, they need rich insight into which publishers are driving high-quality traffic and conversions. Today (August 12), Partnerize and Skimlinks announce an enhanced integration to provide those insights about the thousands of publishers that use Skimlinks to deliver e-commerce content and offers. The new integration brings full transparency into which publishers drive visits and sales to brand campaigns.
60,000 publishers – including over 54% of the top 100 US and UK publishers – leverage Skimlinks to drive revenue through their content. For the more than 300 leading global brands that rely on Partnerize to drive and measure partner sales, this new integration means dramatically enhanced data access down to the publisher level.
Insights-driven partner marketing initiatives are transforming the industry. As brands place increasing pressure on partner leaders to drive even more revenue and profit for their organisations, growth leaders are adopting a more scientific approach to developing, fielding and optimising partner programs.
Instead of “set-it-and-forget-it” programs, brands and their agencies increasingly take a very active role in proactively managing their efforts in the channel. By better understanding the publisher types and individual publishers that deliver best for their programs, Partnerize clients can now make better campaign decisions using the richest possible insights.
“For Partnerize, the integration helps the company deliver even more of the data-driven insights that help clients grow faster,” said Partnerize co-founder and CEO Mal Cowley.
“Everyone wins when clients have more of the relevant data they need to analyse and optimise their programs. Full visibility into the Skimlinks universe helps deliver that mission-critical information and insight.” he continued.
“From the beginning, our mission at Skimlinks has been to support growing and seamless relationships between brands and publishers,” added Skimlinks CEO Sebastien Blanc; “This powerful new integration helps us better fulfil that mission for some of the largest and most innovative businesses in the world.”
Many of the world’s leading companies, including 63 top retailers, 11 international airlines, eight of the largest telecoms, and more than 200 other global brands rely on Partnerize to drive and manage more than $6B in partner sales and $500M in partner payments every year.