Optimise Media continues to expand its presence in Southeast Asia (SEA) with the opening of two new offices in Vietnam and the Philippines following established offices in Singapore, Indonesia and Hong Kong.

The new offices will be led by Ayush Goyal, managing director of SEA as the company’s strategic expansion grows further into the region, creating opportunities to leverage key verticals of growth; travel, banking and Fintech, and mobile and gaming. 

“Vietnam and the Philippines are growing e-commerce markets and our expansion into these regions, with talented local teams on-the-ground, all equipped with valuable knowledge in these new markets, will provide our existing and future clients with a wealth of commercial opportunities,” said Goyal.

Optimise’s SEA essential guide to performance marketing, released earlier this year, revealed that the region will be a $240 billion internet economy by 2025 and that industries including e-commerce, online travel and ride-hailing are growing at unprecedented rates. 

The comprehensive report details the nuances of the SEA performance marketing landscape, the significant locations, players and cross-border e-commerce opportunities it offers international advertisers. Detailing which markets to prioritise, including emerging sectors, mobile commerce and the importance of shopping festivals, the research provides integral insight into forming powerful partnerships in Southeast Asia. 

“Our local teams will be running campaigns in these key verticals across desktop and mobile, capitalising on our industry-leading technology, which has capabilities to integrate with all major third-party platforms,” added Goyal.