Global affiliate network Awin announced that it has strengthened its partnership with Skimlinks so its advertisers have greater transparency over publishers on the Skimlinks network.
Advertisers will now have full visibility over the tracking data of Skimlinks and the ability to award bespoke commission rates as part of the strategic partnership. This will allow them to make more strategic, data-driven approach with publishers while having the flexibility to create bespoke campaigns as the full contribution will now be known.
As a champion of visibility and an advocate for transparency, Awin’s latest announcement is another testament to ensure that the partnership continues to go from strength to strength. This follows last month’s strategic partnership news with R.O.EYE’s platform solution, SingleView, which provides unparalleled insights into the customer journey, digital marketing touchpoints and channel interactions.
"We relentlessly work with our partner networks like Awin to provide transparency and increased sales to advertisers. We believe that transparency is the best way to demonstrate ROI and to get publishers to be fairly rewarded for the traffic and sales they bring to merchants," said Sebastien Blanc, CEO of Skimlinks.
Awin's global publisher director, Jasper Mulder, added: "The flexibility of providing exclusive rates to individual Skimlinks publishers will stimulate further commitment within each partnership and accelerate the development of value-adding traffic to Awin's advertisers, it's a clear win for all."
Skimlinks works with 60,000 publishers across the globe and Awin works with over 29,500 advertisers.