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IPMA Q&A: Affise on Winning Industry Choice of Technology

IPMA Q&A: Affise on Winning Industry Choice of Technology

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We caught up with Anastasia Zaichko, public relations manager at Affise who on Industry Choice of Technology at last year's International Performance Marketing Awards.

Tell us about winning an International Performance Marketing Award?

Anastasia Zaichko: To say "it meant a lot" feels like still not answering the question entirely, as it can't express the importance of this victory to its utmost. We believe that for every company along their development path it's crucial to receive international awards, as it serves as proof of their accomplishments. 

The IPMAs is a place where a company could proudly present itself to the world. And if you are ready to do that, you've already moved further from the point where you started. If you succeed to be awarded - it means even more. Your progress is recognized by a larger audience of unbiased industry experts.  

This is exactly how it was for us. We knew that we did a great job, we went from strength to strength, and now we are so happy that these efforts were rewarded.

Where does the value lie in winning Industry Choice of Technology?

AZ: Being shortlisted for the IPMAs two times in a row was an honour, but winning the Industry Choice of Technology was a real recognition of all our teamwork. The winner in this category was determined by public vote, which made this Award even more special to us. And that’s despite the stiff competition with many internationally recognised companies also shortlisted for the accolade. This victory again proves that we are on the right way, we have been deploying the technology that meets the business needs of affiliate marketers, and now we are eager to do even more.

Has anything changed for your company since winning the award?

AZ: It's hard to assess that, as the changes can also be related to the overall company and product development, which in the last year we had a lot. But what we can mention as a stand-alone topic is the hype and excitement surrounding our product right after our win. A lot of clients, partners and other industry representatives sent their greetings to us congratulating on a well-deserved award. Further, we couldn't help but notice a wave of new clients pinpointing the fact that the Industry Choice of Technology award played a vital role when deciding on a platform vendor. 

In your opinion, what kind of attributes stand out in succeeding in such regions including, US, APAC, LATAM, and MENA?

AZ: We believe that it is essential to have representatives in relative regions. Even though it's possible to organize remote work from the technology point of view,  still a lot depends on cultural peculiarities and understanding of these differences. So, if you want to maintain the standards of your service and support in these regions, this question becomes critical. From our experience in launching local offices around the globe, having local teams drastically changes the weather when it comes to cultivating relations with the partners and further business development.  

What's your take on the IPMAs as a vital aspect of driving the industry forward on a global scale?  

AZ: Every year IPMAs is like a New Year celebration for the affiliate industry. It is a kind of sum-up at the end of the year, and the most prominent event bringing together different companies from the performance marketing industry. 

Of course, we all want to win. But beyond that, we also learn, we see what other companies have achieved, and we find out how they did it. We collect the most relevant experience, success stories and try to implement them back in our companies. Isn’t it the best way to drive the industry forward?

If you think you have what it takes to win an International Performance Marketing Award? Download the entry kit today. Early bird entry closes at midnight July 10 with the final deadline at midnight July 24.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.

 

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