Tell us about winning an International Performance Marketing Award?
Carla Arrindell: It was a fantastic experience – it was brilliant to see a cross-section of the global community there on the night and, of course, receiving an award as judged by our peers is a real testament to the quality of our CPA and CPI offering across our network and the markets we operate in. It was a great opportunity to showcase our strengths and be recognised for incredible results achieved by our team, through our tracking technology and transparency, whilst up against some stiff competition.
Where does the value lie in winning CPA Network?
CA: Receiving recognition from the industry really helps elevate the progressive and innovative technology and service proposition that Optimise delivers to the global market. It’s certainly helped raise our profile as a global player, bringing to the fore our technology solutions, universal tracking and experienced local account management across Europe, APAC, LATAM and MENA.
Has anything changed for your company since winning the award?
CA: Receiving an international award has helped increase awareness of Optimise as a strong global team who push the boundaries of performance with universal tracking and data-driven performance analytics. We help our clients overcome the three main challenges of performance marketing – how to increase market share of cashback sales, how to increase incremental sales from other channels and how to increase sales from higher value customers, helping deliver $1 billion in online sales for advertisers each year.
In your opinion, what kind of attributes stand out in succeeding in such regions including, US, APAC, LATAM, and MENA?
CA: The combination of global reach and local expertise along with progressive Adtech is vital. Understanding the nuances of each market and bringing this together with cutting edge technology is the way to succeed. The ability to offer more than just a platform is key – you need a people plus technology approach to help brands reach wider and deeper into their chosen markets, and make it easy to run cross-border campaigns.
What's your take on the IPMAs as a vital aspect of driving the industry forward on a global scale?
CA: The industry itself is progressive by virtue and the IPMAs offer a unique opportunity for these achievements, innovations and expertise to be recognised at a global level. Showcasing excellence in performance marketing and evidencing innovations from around the world helps to fuel this further and as well as create an opportunity for greater collaboration and elevation of the industry as a whole.