Discovery platform Taboola has announced a strategic partnership with Sony Corporation group company Sony Network Communications which will see the company integrate Taboola News into Sony News Suite services to bring a personalised editorial experience to their broad consumer base. The goal of the partnership is to enable Sony to bring personalised and relevant content from Taboola’s global network of premium publishers to News Suite services.
In addition to increasing user engagement, Taboola News creates a new revenue stream for Sony Network Communications and provides Taboola’s publisher partners with a new audience growth engine, all while supporting quality journalism. Sony Network Communications will integrate the Taboola News feed directly on the News Suite, surfacing relevant, personalised news and content from its network of premium publishers.
Through the partnership, Sony Network Communications and Taboola will enable premium publishers to share curated content in an immersive news reading experience with millions of people and diversify their dependency on traffic sources. For brands, Taboola provides the unprecedented opportunity to be recommended side-by-side to some of the most innovative journalistic publishers reaching large audiences without the ties of walled gardens.
"Taboola’s advanced deep learning technology and in-depth knowledge of users' preferences makes them the perfect innovation partner for Sony News Suite. Their discovery platform allows us to provide our mobile users across 200 countries and territories as a way to discover new and exciting content fully integrated with our Android mobile experience,” said Makoto Ishii, general manager at Sony Network Communications.
“Our focus over the next 10 years is to help bring quality journalism and news to all devices, and drive hundreds of millions of people back to the open web. Mobile usage, in particular, is increasing with today’s users checking their mobile phones nearly 100 times a day,” commented Adam Singolda, CEO and founder, Taboola.
“There is a massive opportunity for premium publishers, advertisers and smartphone manufacturers alike to engage with these audiences in a way that is deeply personal and creates long-term digital relationships that are based on value and trust. We are honoured to collaborate on the journey with Sony Network Communications, and power those ‘moments of next’ where users are open to discovering things they may like and never knew existed,” Singolda continued