Programmatic advertising platform The Ozone Project has partnered with advertising exchange OpenX in order to increase monetisation for publishers’ digital ad inventory. 

The partnership will allow buyers to access audience segments on UK publisher’s newsbrands sites, such as Guardian News & Media, News UK, The Telegraph and Reach PLC, through the Ozone Audience platform. The Ozone Audience platform also offers a brand safe environment with an audience of more than 42 million. This will give brands and buyers greater control of their buying whilst diversifying the demand Ozone delivers to its publishers.

It has enabled Ozone to increase the number of premium buyers that can access the company’s inventory by creating a scaled marketplace built on “quality and trust.” 

“Ozone Audience’s partnership with OpenX now makes it possible for programmatic buyers to access quality audiences at unparalleled scale in trusted environments. It also underlines our commitment to helping our premium publishers increase their monetisation by providing them with truly incremental programmatic demand,” said Danny Spears, commercial director of The Ozone Project.

“Beyond creating a trusted marketplace for publishers and buyers, this partnership presents an important opportunity to highlight the true value of audiences across the open web by leveraging Ozone’s collection of consented first-party audience data — an added benefit that we believe advertisers have been looking for and that will result in publishers capturing more of the revenue they deserve,” commented Richard Ottoy, VP of publisher development, EMEA, OpenX. 

OpenX has been operating as a closed-test partner for Ozone Platform since September.