Tell us about winning an International Performance Marketing Award?
Abi Jacks: Alongside our clients, we were thrilled to win Best Managed Global Affiliate Programme and Best Managed Affiliate Programme, Western Europe in the IPMAs 2018. These awards offer a unique opportunity to celebrate the success of the international performance marketing industry across the globe and further cement our positioning as a global leader in the industry.
Where does the value lie in winning Best Managed Global Affiliate Programme and Best Managed Affiliate Programme, Western Europe?
AJ: As a company, we take great pride in helping our clients expand across borders through our global network. Therefore, we were thrilled to be awarded ‘Best Managed Global Affiliate Programme’ for our work alongside NET-A-PORTER, the world’s premier online luxury fashion destination. In addition, we’ve recently expanded our Europe network so winning ‘Best Managed Affiliate Programme, Western Europe’ alongside our client Figleaves was fantastic recognition of our team’s hard work.
Has anything changed for your company since winning the award?
AJ: Since winning the IPMAs, we’ve had an exceptionally busy few months here at Rakuten Marketing. We have continued to expand globally by growing our presence across Europe and APAC. In addition, we’ve increased our investment into our technology and product roadmap with the aim to drive further efficiencies and optimum performance for our clients as well as transform the industry.
In your opinion, what kind of attributes stand out in succeeding in such regions including, US, APAC, LATAM, and MENA?
AJ: To expand successfully into new markets, it’s important to carefully select your partners and utilise expert advice from local teams with extensive knowledge of the nuances of the digital landscape in each region. In addition, to be truly successful, brands must also be willing to be flexible and try something new as what works in one region probably won’t in another.
What’s your take on the IPMAs as a vital aspect of driving the industry forward on a global scale?
AJ: Now entering its third year, the IPMAs has fast become a significant event for the global performance marketing industry. The awards provide a unique opportunity to celebrate and highlight key industry players who are delivering exceptional campaigns and performance on a global level.