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IPMA Q&A: Acceleration Partners on Winning Industry Choice of Agency
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IPMA Q&A: Acceleration Partners on Winning Industry Choice of Agency


As part of our IPMA Takeover Week, we caught up with Allison McDevitt, marketing coordinator at Acceleration Partners who won the awards for Best Performance Marketing Agency and Industry Choice of Agency.

Tell us about winning an International Performance Marketing Award?

Allison McDevitt: Winning an International Performance Marketing Award is an extremely honouring, humbling and validating experience. To receive recognition from not only your peers but the brightest minds in the performance marketing industry is an honour unlike anything else. 

Where does the value lie in winning Best Performance Marketing Agency and Industry Choice of Agency?

AM: Having the industry’s brightest minds, as well as your peers, clients and partners, recognize you as the Best Performance Marketing Agency/Industry Choice of Agency validates the fact that you’ve established your global footprint. The value of marketing this type of win is priceless! 

Has anything changed for your company since winning the award?

AM: Since being named an International Performance Award recipient, we have done increased marketing around the award, and it has been received with extreme positivity. The global aspect of the award is so impressive to both clients and prospects.  

Our company continues to expand rapidly across the globe with over 150 employees located around the world with dedicated teams in North America, EMEA, LATAM and APAC. Our global team paired with the global exposure of the International Performance Awards has allowed us to further extend our presence across various regions. 

What's your take on the IPMAs as a vital aspect of driving the industry forward on a global scale?  

AM: The IPMAs is an effective way to educate the industry on a global level. Spreading awareness of performance marketing campaigns that showcase momentum and results act as testimonials for those who are trying to grasp performance marketing. As the industry continues to expand, it is becoming increasingly important that all stakeholders come together to collaborate, innovate and set industry standards on a global level. 

If you think you have what it takes to win an International Performance Marketing Award? Download the entry kit today

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.


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