Tell us about winning an International Performance Marketing Award?
Roger Lee: It was a really fantastic moment to find out we’d won the award. So much hard work and creative thinking went into the strategy and delivery of the Dell campaign and it has done for years – whilst we take a lot of pleasure in meeting or surpassing the client’s objectives, to be recognised by the industry for an award that all of our major local competitors had entered meant a lot.
Where does the value lie in winning the Best Affiliate Marketing Campaign in APAC?
RL: The award has helped open the door to new client opportunities, both by increasing the exposure of our business and by validating our claims that we’re very good at what we do.
Has anything changed for your company since winning the award?
RL: Since winning the award a lot of positive changes have occurred for the APD affiliate business as we’ve become part of GrowthOps and evolved to providing partnership marketing solutions, broadening our service. We’ve been very busy replicating the approach we took on the Dell account across our other advertisers to provide a consistent best in market service.
In your opinion, what kind of attributes stand out in succeeding in such regions including, US, APAC, LATAM, and MENA?
RL: Performance marketing across the world is now very competitive and super fast paced. There’s no longer the delay in implementing solutions that are prevalent in the US and Europe, in other parts of the world – we need to innovate not just for APAC but be part of the global innovation of how performance marketing evolves, otherwise, we will be left behind.
What’s your take on the IPMAs as a vital aspect of driving the industry forward on a global scale?
RL: It’s really important to have the IPMAs as a global standard for excellence and a uniting force for our industry.