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Creator Economy Influencer Marketing

The Summer I Turned Trend-Obsessed: What Brands Can Learn From Hopping on Gen Z’s Favourite Shows

The brands that are clocked into The Summer I Turned Pretty are the ones raking in giant engagement figures right now.

Creator Economy Influencer Marketing Newsdesk

LinkedIn Live: Cancel Culture & Crisis Management - A Framework for Accountability in Brand-Creator Partnerships

On our LinkedIn Live, Beckii Flint will discuss how brands can proactively prepare for potential crises when the unexpected occurs.

Affiliate Partnerships Creator Economy Newsdesk

Hero100 2025: Celebrating the People Powering Partnerships

Nominations are now open to anyone driving partnership success in affiliate and creator marketing.

Creator Economy Influencer Marketing Partner+

Algowatch: August Social Media Updates

Here's a rundown of all the most important social media updates you need to know from August.

Partner+ Influencer Marketing

SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right

Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.

Affiliate Partnerships Performance Marketing Influencer Marketing Newsdesk

LinkedIn Live: The Future of B2B is Personal

Learn how personal posts can drive real business impact, and how personality and humour are reshaping B2B marketing.

Affiliate Partnerships Newsdesk

Perplexity Launches New Compensation Model for Publishers: How Helpful Will It Be?

Comet Plus includes a new publisher compensation scheme. But questions remain around how affiliate marketing can be involved, and the exclusivity of these partnerships.

Affiliate Partnerships Performance Marketing Newsdesk

Publishers Make Demands for Pay-Per-Crawl Model in Face of AI Search

A new affiliate model? Early reports of PPC (pay-per-crawl) emerge to counter the impact of AI search on publishers.

Affiliate Partnerships Performance Marketing Newsdesk

Google’s Deprecation of Firebase Dynamic Links Sparks Concern Among Marketers

The deprecation has been deemed a "wake-up call" to marketers, as many search for a quick solution.

Creator Economy Influencer Marketing

“I Had All My Eggs in One Basket” Hannah Witton on Brand Deals and Building a Sustainable Career as a Creator

Witton shared how she’s navigated her brand partnerships, diversified her income, and balanced creativity with the realities of working with brands.

Partner+ Influencer Marketing Creator Economy

Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges

Here’s exactly what the judges of the Global Influencer Marketing Awards 2025 had to say about this year’s submissions.

Influencer Marketing Partner+

SoFire’s Hot Campaigns: The e.l.f. Cosmetics Matt Rife Campaign is a Lesson in PR Crisis Management

We’re looking at the e.l.f. cosmetics Matt Rife campaign: a PR nightmare which is still receiving huge backlash online.

Affiliate Partnerships Performance Marketing Newsdesk

The Partner’s Arms: PI LIVE Europe’s Collaborative Learning Zone

Hosted at the beloved Walrus & Carpenter, The Partner’s Arms will host a unique and collaborative set of sessions, meetings, and mixers.

Affiliate Partnerships Performance Marketing Newsdesk

PI LIVE Europe Agenda is Here – Conversations Shaping the Industry’s Future

The agenda is here! We have comments from speakers below, and the full agenda for your perusal.

Affiliate Partnerships Creator Economy Newsdesk Partner+

Agency Wins: Tombras Launches Sally Beauty “Sleeping Giant” Affiliate Programme

Major clients, new business, and more from partnership agencies in the past month.

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