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Discover the New IPMA Categories and Why You Should Enter the Awards

Discover the New IPMA Categories and Why You Should Enter the Awards

PerformanceIN

Entries for this year’s International Performance Marketing Awards are now open and here’s why you should be entering the prestigious global awards.

We’re excited to announce that the entries for the 2019 International Performance Awards (IPMAs) are now open, with 27 categories available to enter across a broad range of areas which recognise the ever-growing and very best of international performance marketing.

Returning to London on a new date of October 21 at the De Vere Grand Connaught Rooms in London, hopefuls from across the world can download the entry pack which contains everything you need to know about entering, including an overview of the categories, instructions on how to enter, all qualifying criteria and entry templates.

Why should you enter?

If you're a global company with an international campaign that you think deserves to be recognised by the industry, the IPMAs is the perfect opportunity to get your work seen, heard and rewarded by the leading experts. This not only gives your organisation international industry recognition but also the opportunity to establish client portfolios with other players worldwide, putting you in a prime position to hitting your main goals and strategies.

"I am incredibly proud of CJ's achievements at the 2018 International Performance Marketing Awards - it's industry recognition of the value that CJ brings to the table. Ultimately, this is thanks to our expert team located right around the world, and the highly professional advertiser, publisher and agency teams that they work so closely with,” said Jules Bazley, regional VP for CJ Affiliate.

As with previous years, the awards are open to advertisers, publishers, media owners, agencies, networks, startups, technology providers or individuals who operate in the performance marketing sector in any global territory, including the proclaimed regions of the USA, APAC, Western Europe, Eastern Europe, LATAM and MENA.

New categories reflect international growth

2019 sees a variety of new categories to enter, including new ones such as Best Native Advertising Campaign and Best Sports Betting & Gaming Campaign. The reason why we’ve introduced these two categories is due to the ongoing global market develops of the industry as well as raising some of the areas that continue to drive and innovate the channel internationally. 

For instance, for Best Native Advertising Campaign, non-disruptive native advertising has increasingly been embraced by brands and publishers as they convey engaging brand stories to consumers, with native making up almost 60% of all digital display spending last year.

In addition to native advertising, there’s also the ever-growing gambling and gaming sector. We’ve introduced the category for Best Sports Betting & Gaming Campaign due to the exceptional work that has been undertaken by this forward-thinking vertical over the last few years. This new category provides a rare opportunity for betting, casino and gaming brands and affiliates to showcase collaborative, ethical and effective campaigns.

Time to enter!

Candidates will be able to submit Earlybird entries at a reduced rate as of today (May 29) until July 10 midnight, after which point entries can continue to be made until the last chance deadline of July 24 at the Last Chance rate, with the shortlist announced on September 11.

Don’t forget, tables and seats are also on sale as well as sponsorship opportunities. For further details, please contact Drew and Helen by email or call +44 (0)117 990 2960.

If you think you have what it takes to win the top international prize? Download the entry kit today and visit the IPMA website for more information.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.

 

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