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Anthony Capano on the Affiliate Landscape, Global Expansion and Importance of Innovation

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PerformanceIN spoke to Rakuten Marketing managing director, EMEA Anthony Capano at DealMaker London 2019 on the event's key takeaways, in addition to the changing landscape of the affiliate industry and how emerging technologies are steering forward innovation on an international scale.

PerformanceIN was a media partner of DealMaker London which took place on April 3 at The Brewery in East London; bringing over 600 advertisers and publishers under one roof for an eventful day of leading industry insight, publisher sessions, innovative product demos and exciting announcements as Rakuten Marketing reflected on the latest industry developments whilst helping advertisers and publishers.

On the day of the conference, PerformanceIN senior digital journalist Mustafa Mirreh caught up with Rakuten Marketing's managing director of the EMEA region, Anthony Capano where we discussed the day's standout highlights, the changing landscape of the affiliate industry as well as the growing importance of global expansion and rise of innovation through the use of AI and machine learning.

Watch the full interview above and recap on our review of DealMaker London here.

DealMaker Munich this Thursday

Rakuten Marketing DealMaker is making its way to Munich this Thursday, May 16 at Hotel La Maison to discuss the future of performance marketing as performance marketers in the German market come together for a packed day of networking opportunities, keynote sessions and workshops that reflect the current international developments and more.

PerformanceIN is once again excited to be a media partner of DealMaker Munich. Register your place now as well as access to the full event agenda.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.

 

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