Following last month’s successful DealMaker event in London, Rakuten Marketing is bringing the inaugural global conference series to the German hotspot of Munich on May 16, introducing the top performers in the German market to a wide range of networking opportunities, keynote sessions and workshops that showcase the latest international developments from the affiliate and performance marketing industry.
PerformanceIN is excited to be a media partner of DealMaker Munich. To register for the conference and access the agenda, visit the official website.
The future of performance marketing
With an action-packed day scheduled, DealMaker Munich will provide the perfect opportunity for attendees to soak up the exciting agenda the conference has to offer, taking away actionable insights that will help you inspire your business goals and marketing campaigns.
Rakuten Marketing managing director, EMEA Anthony Capano is leading the keynote session. He will discuss the future of performance marketing and how AI and programmatic continue to replace traditional marketing channels whilst driving the industry forward. Meanwhile, Stefan Bernauer, Rakuten Marketing country manager, Germany, will be running through the extent of influencers on German consumers. He’ll break down the steps to reworking your strategies and budgets to override influencer marketing and optimising your programs.
As with DealMaker London, the event will once again host the Publisher Spotlight Sessions, where some of the top publishers in the region, including Global Savings Group, Tracdelight and Stylight, will be discussing the current opportunities and challenges of performance marketing in Germany.
“We’re excited to be bringing our world-class DealMaker event to Munich in May this year for the very first time. As we continue to see advertisers grow revenues through our German network, with Cyber Week alone demonstrating over 116% increase in orders year-on-year, this event allows us to support partnership development that is vital for performance marketers,” said Capano.
Bringing together visitors, exhibitors and speakers from leading companies and agencies within the performance marketing landscape in addition to Rakuten Marketing’s tight customer base, DealMaker Munich is the place to be for German performance marketers looking to build new relationships whilst enhancing business strategies through industry insight and product categories from hundreds of national and international companies.
“Our global DealMaker events provide advertisers, publishers and agencies with the opportunity to discover new revenue opportunities, build new relationships and gain valuable insights into the industry as it evolves. Historically, attendees to our DealMaker London events have outperformed their peers – with advertisers seeing 10% higher order and 20% higher GMS growth, and publishers a 5% increase in order growth – and we’re looking forward to bringing this huge opportunity to our partners in Germany,” Capano concluded.