Tradedoubler has today (February 28) unveiled plans for an open platform that aims to utilise blockchain technology to enable automated, direct and transparent relationships between advertisers and publishers. The publisher API is set to roll out on March 20 alongside a new publisher interface as the first application using this platform.
According to a statement from the affiliate network, blockchain technology will be used to store business data between partners, with transactional data becoming accessible and fully transparent to eliminate fraud and enable the development of new functionalities around payments, reporting and attribution. Furthermore, the publisher API will enable partners to develop using the network to integrate with their own internal systems, connecting tools or build and develop their own business streams like mobile apps or other applications.
The new publisher interface will also roll out on the same day and is the first application using the publisher API. According to Tradedoubler, this will provide enhanced workflows leading to an improved user experience combined with a modern look and feel. Additional features like new product feeds, deeplink generator, support centre and a streamlined report generator will enable users to work efficiently and quickly access information to make smarter and faster business decisions to increase their revenues.
The availability of these new interfaces and the matching APIs are scheduled for the second half of 2019. Key deliveries will include multiple publisher user accounts and role-based access, direct publisher recruitment for our advertisers and agencies, validations, creative and commission APIs.
The new platform comes ahead of Tradedoubler DisrupTECH on March 28, the UK's largest venue dedicated to technology events and aims to bring together advertisers and publishers to share insights into emerging technologies and best practice in digital marketing.