Today, the Influencer Marketing Awards unveiled which brands, agencies and tech platforms made the final shortlist. The very best creative, strategic and innovative minds behind the exceptional influencer marketing campaigns, agencies and tools will be honoured at the all-new awards ceremony taking place on March 26 at Sheraton Grand, Park Lane in London.
The judging panel
The global judging panel spent days deliberating, debating and analysing the top-notch entries for each category and reached their conclusion. Entries were judged by those that work for brands and platforms in the influencer marketing space, including Twitter, Facebook, Sky, Kellogg’s, Cluse, UNICEF and Google.
Agency and tech awards
The panel was impressed by the creativity and innovation presented in the entries from across the globe, including the USA, India and Netherlands. With 23 categories to judge, it was no easy task but here are some of those that have made the final shortlist.
On the technology side of things, FraudScore, CJ Affiliate by Conversant and Takumi have been shortlisted for the Best Relationship Management Tool category and will be eager to find out who is crowned gold on the night.
Meanwhile, Rakuten and FitFlop, Tailify and JustEat, and BCW and #24YouHaveThePower: Pfizer Vaccines UK are competing for Best Use of Data.
With the industry continually growing, a variety of large agencies are taking the lead, and PULSE Group, Takumi, Vamp and Viral Nation all reveal why they should be the worthy winner of the Best Large Influencer Marketing Agency award. The other categories in the Agency Awards are Best Talent Agency and Best Boutique Influencer Marketing Agency.
Vertical awards
The vertical awards recognise the most innovative campaigns with brands across a variety of genres, including Best Health Campaign, Best Food & Drink Campaign, and Best Travel Campaign, to name a few.
Awin’s work on the Made.com: maximising peak to drive content campaign will contend with The Goat Agency for Lidl and Reach Agency’s work with Liquid-Plumr for the Will it Clog campaign to win Best Home & Garden.
Meanwhile, Awin, Vamp, Ogilvy, Buttermilk Limited, Traackr and The Blogger Programme Limited go head-to-head for their work with established brands such as Sephora, Bobbi Brown, Boots, Dior and So..? fragrance in the hope of taking home the award for Best Beauty Campaign.
Campaign awards
The campaign awards boast some of the toughest line-ups and campaigns that aim be recognised as the industry’s best in a number categories like Best Creative Influencer Marketing Campaign and Most Effective Collaboration or Partnership.
The Best Brand Engagement award has a variety of shortlists, featuring IMA, Kairos Esports, Represent Talent Management, Wavemaker and OST Agency, whilst BCW, Rakuten Marketing and Tailify all go forward for the Best Use of Data.
Industry Choice of Technology or SaaS voting open
Today also signifies the opening for Industry Choice of Technology or SaaS voting stage. If you have a favourite technology partner or SaaS platform that consistently adds value to your campaign delivery and/or execution that you think deserves this coveted prize, click here to cast your vote.
Please note, they only accept one vote per company. The first vote placed by that company will be the vote that is taken. Please ensure you have permission to vote on behalf of your company before completing.
Book your table
All winners will be revealed on the night and seats and tables will be placed on the floor on a first-come-first-served basis. Today is also the last day of the early bird rate as prices are increasing at 23:59 GMT and with 50% of tables now snapped up, we highly recommend you book your seat before they sell out. Contact Chris Henley on chris.henley@performancein.com to reserve your space.