The event is taking place on the March 28 from 1pm GMT in London at CodeNode, the UK's largest venue dedicated to technology events and aim to bring together advertisers and publishers to share insights into emerging technologies and best practice in digital marketing. PerformanceIN is proud to be a media partner for the event.
First of all, Clement, could you tell us where the idea for the event came from?
Since its inception, affiliate marketing has come a long way and as the digital landscape continues to evolve, technology and innovation are playing an increasingly important role in the industry. So as marketing through affiliates has evolved and third-party technology partners become more prominent, we wanted to bring together experts in the field of affiliate marketing and create an environment to exchange ideas, fuel debate and inspire every delegate.
Why do you think it’s important to talk about technology and innovation in the affiliate marketing channel?
Technology is already playing a major role across other performance-based marketing channels, and many advertisers are already making the most of these developments every day with programmatic display campaigns, lookalike audiences or custom intent audience solutions. As technological advances continue to shape the industry, performance-based marketing has been starved of innovation in recent years and the same principles can be developed for affiliate-based audiences too.
Marketers must now own the complete journey of the customer lifecycle, not just think about cherry-picking touch points along the way. The end goal is no longer to simply convert a lead into a customer. It’s about finding relevant audiences and capitalise on existing engagement.
To do this, I think it’s necessary for advertisers to embrace the technologies that the channel has to offer.
Who is DisrupTECH for and how attendees will particularly benefit from attending this event?
Anyone in the industry who wants to be competitive and ahead of the game should attend! The event aims to provide delegates with insightful and thought leadership sessions. It’s also a great platform for advertisers to engage with publishers and an opportunity for everyone to make connections and learn from each other.
Tickets to our event are offered at no cost and open to advertisers, agencies, media owners and relevant publishers in the industry.
Can you tell us more about the agenda and what attendees can expect to take away from this event?
We’ve got a line-up packed with engaging presentations from industry leaders who have shown intentions to disrupt the affiliate marketing channel. With keynotes from companies such as RevLifter (Ryan Kliszat), Global Savings Group (Alexander Hold), Soreto (Ricki Jones), and Smarter Click (James Boden), delegates will be provided with insights on how to take advantage of the opportunities that lies with technology in our industry, in order to take their affiliate programme to the next level.
As part of our panel moderated by our very own Amy Lucas, and including Will Leuchars (Increasingly), Eilidh Whyte (Thomas Cook and Daniel Sichel (Mindshare), attendees will also be able to hear real-life success-stories of advertisers who embraced the technologies that the channel has to offer,
The “The Growth of Personalisation in Technology” session caught our eye. What can we expect from this session?
Alexander Hold from Global Savings Group will explore why hyper-personalisation has become normal and how companies like Facebook, Netflix, Google and Amazon have made us accustomed to only what we find relevant. With researches showing that targeted communication can create revenue growth of 10% to 30%, Alexander will outline how we can create customer loyalty by personalisation and what is the effect of personalisation on the affiliate industry.
View the full agenda and find out more about attending here.