Responding to an increasing demand for native advertising, Verizon Media and Microsoft have extended their global partnership, which will see Verizon Media opening up 20% more native advertising inventory on Microsoft News through its Oath Ad Platform.
Additionally, both companies have extended their existing relationship, allowing advertisers access to brand safe video, display and content marketing solutions across Microsoft’s global properties. Advertisers can continue to partner directly with the Verizon Media (formerly Oath) to access these ad opportunities across devices.
“We help advertisers easily solve their business challenges with our unified ad platforms, and we’re continuing to build on this strong foundation by introducing even more high quality, global inventory through this deal,” said Guru Gowrappan, CEO of Verizon Media; “Partnering with Microsoft enables us to bring together this premium inventory with our ad tech, quality content and the most diverse, verified data in the industry to connect marketers with their key audiences at scale.”
With Microsoft properties reaching almost 500 million people every month, Verizon Media’s Oath Ad Platform will deliver high quality native ad opportunities across every page of Microsoft News/MSN in more than 30 countries around the world. Native ads on the MSN homepage and article pages offer a larger storytelling canvas for brands, including some exclusive placements only available through Oath Ad Platforms.
As programmatic native inventory becomes available on additional Microsoft properties, this inventory will also be available through the Oath Ad Platform.