Global performance marketing company Optimise has today (January 7) announced plans to launch its eighth international office in Hong Kong while increasing local operations in Taiwan in response to the market’s rapid growth over the last 12 months.

By expanding its operations further in these regions, Optimise is aiming to increase its local publisher reach across both Hong Kong and Taiwan in Cantonese and Mandarin, complementing its existing global and English language publishers in these markets.

Largest and financially inclusive market

Optimise’s move comes as no surprise as e-commerce market growth in Taiwan grew significantly in 2018 with GDP per capita of $48,000, making it third behind Hong Kong ($58,000) and Singapore ($88,000), according to statistics from Statista. In addition, its online population (21 million) is three to four times larger than that of Hong Kong and Singapore.

Along with Singapore, Hong Kong and Taiwan are the most financially inclusive markets in Southeast Asia. According to findings from Wearesocial, the three countries have the highest rate account and credit card ownership, as well as the highest rates of online purchases across the Southeast Asia region. 

With a local presence in Singapore and now Hong Kong and Taiwan, Optimise is well positioned to capitalise on these larger e-commerce markets whilst continuing to develop emerging markets.

“Getting the fundamentals right is key to our success and that includes having local expertise, with detailed knowledge and specialism for all major sectors and markets,” commented Ayush Goyal, Optimise regional director for South East Asia.

“Taiwan will enable us to help our clients reach wider and deeper into East Asia, complementing the strong presence and reputation we’ve established across Southern Asia. By augmenting our localised approach across East Asia and working together cohesively with local publishers and partners we can help our clients achieve further scale and value.”