PerformanceININside Performance Marketing
PerformanceIN 50
 Performance Marketing Awards 2019
Regular Entry Deadline: 25 January
Download Your Entry Kit
Optimise Expands Local Operations in South East Asia in Response to Market Growth

Optimise Expands Local Operations in South East Asia in Response to Market Growth

PerformanceIN

Optimise launches its eight international office as they hope to increase their fortune from performance marketing in Hong Kong and Taiwan.

Global performance marketing company Optimise has today (January 7) announced plans to launch its eighth international office in Hong Kong while increasing local operations in Taiwan in response to the market’s rapid growth over the last 12 months.

By expanding its operations further in these regions, Optimise is aiming to increase its local publisher reach across both Hong Kong and Taiwan in Cantonese and Mandarin, complementing its existing global and English language publishers in these markets.

Largest and financially inclusive market

Optimise’s move comes as no surprise as e-commerce market growth in Taiwan grew significantly in 2018 with GDP per capita of $48,000, making it third behind Hong Kong ($58,000) and Singapore ($88,000), according to statistics from Statista. In addition, its online population (21 million) is three to four times larger than that of Hong Kong and Singapore.

Along with Singapore, Hong Kong and Taiwan are the most financially inclusive markets in Southeast Asia. According to findings from Wearesocial, the three countries have the highest rate account and credit card ownership, as well as the highest rates of online purchases across the Southeast Asia region. 

With a local presence in Singapore and now Hong Kong and Taiwan, Optimise is well positioned to capitalise on these larger e-commerce markets whilst continuing to develop emerging markets.

"Getting the fundamentals right is key to our success and that includes having local expertise, with detailed knowledge and specialism for all major sectors and markets," commented Ayush Goyal, Optimise regional director for South East Asia.

“Taiwan will enable us to help our clients reach wider and deeper into East Asia, complementing the strong presence and reputation we've established across Southern Asia. By augmenting our localised approach across East Asia and working together cohesively with local publishers and partners we can help our clients achieve further scale and value.” 

Continue the conversation

Have something to say about this article? Comment above, share it with the author @Mos210890 or directly on Facebook, Twitter or our LinkedIn Group.

Mustafa Mirreh

Mustafa Mirreh

In addition to managing editorial on PerformanceIN, Mustafa reports on the latest day-to-day news updates from the world of digital marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players and stakeholders.

Based in Bristol, Mustafa graduate with a marketing degree before delving into the world of music journalism through self-starting an online blog and collaborating with other publications. Now he has joined the PI team and has set his sights on succeeding in digital marketing.

Read more from Mustafa

You may also like…