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R.O.EYE to Host Webinar on Multi-Touch Attribution in a Post-GDPR World

R.O.EYE to Host Webinar on Multi-Touch Attribution in a Post-GDPR World

PerformanceIN

As 2018 comes to a close, both R.O.EYE and Connected Path will be hosting a webinar on Wednesday (December 12) which will review one of the year's most pressing changes - GDPR - and the impact it has had on multi-touch attribution, following the legislation in May.

The webinar will take place on Wednesday, December 12 at 12:30 GMT; spaces are free but limited and are allocated on a first-come-first-serve basis. Click here to register your place.

Performance marketing agency, R.O.EYE and digital consultancy, Connected Path will be hosting a webinar this Wednesday (December 12) discussing how, 6-months on, the General Data Protection Regulation (GDPR) has impacted data-driven attribution.

R.O EYE’s head of insight, Tim Hall and Connected Path’s managing partner, Anthony Clements will review the challenges faced by independent attribution providers since the launch of the legislation on May 25. The 30-minute webinar will look at how GDPR has changed the attribution industry, and how these changes have impacted multi-touch accuracy.

Hear what these challenges are and what behemoths tech firms, such as Google and Facebook, have changed this year. The webinar will also include a discussion on the MTA options marketers and data scientists now have when leveraging attribution data for insights.

“We shouldn’t let the memory of that momentous May day when the GDPR came into effect to pass from memory,” said Anthony Clements; “The definition of personally identifiable information had a far-reaching impact on the world of online measurement, and multi-touch attribution in particular.

“The way the attribution industry is responding to the challenges of GDPR will shape it’s immediate future, particularly with major advertising platforms also operating heavily in the analytics and attribution markets," he added.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.

 

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