AI and machine learning specialists Cloudfind have confirmed the acquisition of global affiliate analysis platform Publisher Discovery as part of revamping the platform’s technology which is close to completion.
The acquisition follows from Cloudfind’s launch of its publisher discovery app in conjunction with Affiliate Future - using AI and machine learning technology to help advertisers find the right affiliate partners to suit their business needs.
More intuitive, automated technology
As part of the move, Cloudfind aims to utilise its advanced tech capabilities to enhance Publisher Discovery’s existing capabilities, one of which includes the platform’s SEO tools which filter search results for advertisers seeking to find new publishers.
According to Publisher Discovery director Chris Tradgett, the current platform is suited to “a more technical user” and the Cloudfind acquisition is enabling a redesign of the tech to create something specifically designed for affiliate managers - the aim to introduce a platform that is simple to use and intuitive, with enhanced features using the Cloudfind AI and machine learning capabilities.
Breaking the process down, Cloudfind CEO Tom Bourne explains to PerformanceIN that the platform will be a streamlined version of Publisher Discovery’s existing SEO tool which will allow advertisers to view which affiliates their competitors are using in a clear and intuitive manner. The fluid tool will also analyse which partnerships worked well for the advertiser and then identify publishers with similar profiles who are linking to their competitors.
“Cloudfind’s Publisher Discovery will allow you to view what affiliates your competitors use in our existing product,” said Bourne; “This means that the tool we integrate with the affiliate networks (like Affiliate Future) will help you source affiliates in and out of the network. Overall, the PD tech will get added to our existing product to make it even better.”
The new Publisher Discovery from Cloudfind will give affiliate managers a streamlined tool for that most difficult of tasks; finding relevant new affiliates and enabling outreach. The platform received excellent feedback from an early demonstration at PI LIVE in October and, ahead of a launch in the New Year, are now keen to talk to networks, merchants and agencies interested in trialling this technology.