Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy

PI LIVE Europe 2025 Passes Are Now Live

Secure your ticket at the best possible price, before prices increase on June 14th.

Influencer Marketing

How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle

Pantene seized their viral moment with a marketing campaign with TikTok creator Alix Earle to launch their new collection, Unexpired Pantene.

Affiliate Partnerships Partner+

Pie Discusses the Role of Ad Blockers in the Affiliate Journey

An affiliate that blocks ads might sound contradictory. We learned more about Pie’s unique model and how it works alongside other publishers and unlocks new value for brands.

Affiliate Partnerships Partner+

Walmart’s Ga-Young Lee on Why She's Moving from Coupons to Content Publishers

Lee discusses the motivations behind making a strong decision to move towards “long-term value.”

Affiliate Partnerships Performance Marketing Newsdesk

CapyFast and Bidwise Partner on $40M Deal to Accelerate Payouts in Performance Marketing

What does the deal mean for performance and affiliate marketing?

Influencer Marketing

Creator Compass: The Netherlands

Influencer marketing in the Netherlands might be one step ahead of the rest of its neighbours, according to influencer marketer Fabiana Broer.

Influencer Marketing

LinkedIn Expands BrandLink to Include Top Creators and Content Sponsorships

To further enhance its advertising offerings, LinkedIn has expanded the BrandLink programme to include top creators.

Creator Economy Influencer Marketing

A Deepdive Into How AI Is Shaping the Creator Economy in 2025

URLgenius has unveiled new survey insights that spotlight how AI is reshaping the creator economy. Here's how creators are using AI in 2025.

Affiliate Partnerships Creator Economy Influencer Marketing

“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect

Marketers, brands and affiliate programme leaders headed to London to discuss the future of the industry at APMA Advertiser Connect.

Influencer Marketing Creator Economy

Algowatch: April Updates

Algowatch is back for its April instalment as the place to find the most important social media algorithm updates of the month.

Influencer Marketing Creator Economy Affiliate Partnerships

Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds

According to unreleased code spotted by Testing Catalog, OpenAI is reportedly working on integrating Shopify directly into ChatGPT’s interface.

Creator Economy Affiliate Partnerships

USPA 2025 Winners Revealed: Recognising Top Partnerships

After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. Let’s go over some of the big winners from the evening.

Influencer Marketing Creator Economy

Creator Compass: France

Creator Compass has travelled a long way around Europe so far, but now we’re landing in France to explore the influencer marketing landscape.

Creator Economy Influencer Marketing

GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming

With more than 15.6 billion hours of content watched globally, Twitch captured over 60% of the total livestreaming audience.

Creator Economy

Meta Faces $7 Billion Advertising Loss Due to US-China Trade Tariffs, Analysts Warn

Meta’s core advertising business may face a $7 billion loss this year from the impact of Donald Trump’s aggressive tariffs on China, which are affecting retailers there.

Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.

Influencer Marketing

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Performance Marketing