PerformanceININside Performance Marketing
PerformanceIN 50
One-Third of UNiDAYS Workforce at Risk of Redundancy

One-Third of UNiDAYS Workforce at Risk of Redundancy

PerformanceIN

The student discount giant could axe up to 100 jobs across offices in UK, US and Australia as part of its organisation restructure.

Nottingham-based company UNiDAYS, which provides students with discounts from a number of high-profile brands, including ASOS, Apple, EE and Microsoft could axe up to 100 jobs as part of its restructuring programme.

According to a statement from the student discount firm, one in three employees could be at risk as part of the process, with offices in Nottingham, New York and Sydney being affected.

The company went through a huge recruitment process in 2017 but with the latest development, bosses confirmed that their plans to increase staff hadn’t had the desired effect as expected - leading to 50 jobs in the UK alone being at risk of redundancy.

"In order to scale globally at a more accelerated pace, we appreciate that we have to make some difficult decisions,” said Courtney Lynch, chief people officer at UNiDAYS to Nottingham Live; "Looking ahead, we’re certain we can better meet both member and partner needs by optimising our organisational structure."

Josh Rathour, CEO of UNiDAYs commented that 330 people are currently employed across its offices, with the firm estimating around a third of its work is at risk of redundancy.

“In 2017, we made the choice to grow our team rapidly. In the process, we realised our hiring didn’t achieve the results we had hoped,” he said.

"To take the business to the next phase of growth and ensure our continued success it was necessary to make some tough choices."

In addition to the restructuring plans, the firm's chief technology officer Andrew Bullock added that UNiDAYS will continue to grow in Nottingham with hopes of doubling the size of the tech team in due course.

Continue the conversation

Have something to say about this article? Comment above, share it with the author @Mos210890 or directly on Facebook, Twitter or our LinkedIn Group.

Mustafa Mirreh

Mustafa Mirreh

In addition to managing editorial on PerformanceIN, Mustafa reports on the latest day-to-day news updates from the world of digital marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players and stakeholders.

Based in Bristol, Mustafa graduate with a marketing degree before delving into the world of music journalism through self-starting an online blog and collaborating with other publications. Now he has joined the PI team and has set his sights on succeeding in digital marketing.

Read more from Mustafa

You may also like…