Nottingham-based company UNiDAYS, which provides students with discounts from a number of high-profile brands, including ASOS, Apple, EE and Microsoft could axe up to 100 jobs as part of its restructuring programme.

According to a statement from the student discount firm, one in three employees could be at risk as part of the process, with offices in Nottingham, New York and Sydney being affected.

The company went through a huge recruitment process in 2017 but with the latest development, bosses confirmed that their plans to increase staff hadn’t had the desired effect as expected – leading to 50 jobs in the UK alone being at risk of redundancy.

“In order to scale globally at a more accelerated pace, we appreciate that we have to make some difficult decisions,” said Courtney Lynch, chief people officer at UNiDAYS to Nottingham Live; “Looking ahead, we’re certain we can better meet both member and partner needs by optimising our organisational structure.”

Josh Rathour, CEO of UNiDAYs commented that 330 people are currently employed across its offices, with the firm estimating around a third of its work is at risk of redundancy.

“In 2017, we made the choice to grow our team rapidly. In the process, we realised our hiring didn’t achieve the results we had hoped,” he said.

“To take the business to the next phase of growth and ensure our continued success it was necessary to make some tough choices.”

In addition to the restructuring plans, the firm’s chief technology officer Andrew Bullock added that UNiDAYS will continue to grow in Nottingham with hopes of doubling the size of the tech team in due course.