PerformanceININside Performance Marketing
PI LIVE Updates & News
Adyoulike’s Black Friday Campaign Highlights the Capability of Native Advertising

Adyoulike’s Black Friday Campaign Highlights the Capability of Native Advertising

PerformanceIN

Adyoulike launches Black Friday campaign to highlight the effectiveness of global native advertising.

Global native advertising platform, Adyoulike has launched a Black Friday campaign that targets digital advertisers. The campaign, titled Native Advertising Works, highlights five points for advertisers looking to achieve native success during the global retail event.

This follows on from Adyoulike seeing a 30% increase in ad calls on Black Friday weekend, including Cyber Monday last year. Over the same period, average CTRs on retail brands increased 0.5%, while Black Friday related deals increased on average 1% over the same weekend.

The majority of the spike was recorded in the US, where ad calls increased in all markets, in particular, the UK, France and Germany – signalling that Black Friday is increasingly becoming a global phenomenon thanks to digital.

Mobile shopping picks up pace

Mobile made up of 64% of all shopping visits in the US last year, and mobile saw a 41% increase in generated revenue across Black Friday and Cyber Monday. Native advertising ad format works well on mobile, with infeed native advertising particularly effective and this year is set to be another hit for the growth of mobile shopping.

"The effectiveness of infeed native advertising formats - whether run by managed bookings or increasingly via Programmatic Native Advertising through DSPs and Trading Desks - is undisputed. Mobile shopping is going to be big this Black Friday weekend globally. Advertisers looking to promote their Black Friday campaign are missing out by failing to invest in native advertising,” commented Dale Lovell, chief marketing and partnerships officer at Adyoulike.

"Our quick tips for advertising success, combined with easy activation via direct or programmatic, means that advertisers can unlock the benefits of native advertising easily for their Black Friday campaigns," Lovell concluded.

Continue the conversation

Have something to say about this article? Comment above, share it with the author JoeleForrester or directly on Facebook, Twitter or our LinkedIn Group.

Joele Forrester

Joele Forrester

Joele is the latest recruit for the editorial team at PerformanceIN, and reports on the latest day-to-day news updates from the world of digital marketing, while also carrying out social media promotion, live reporting of events, writing feature articles and interviewing key industry players and stakeholders.

Joele enjoys living in Bristol and often returns to her Devon roots to enjoy the great outdoors. After graduating with a publishing and creative writing degree, Joele began her career in lifestyle publishing. She is now looking to hone her digital publishing and marketing skills at PerformanceIN.  


 

Read more from Joele

You may also like…