Global native advertising platform, Adyoulike has launched a Black Friday campaign that targets digital advertisers. The campaign, titled Native Advertising Works, highlights five points for advertisers looking to achieve native success during the global retail event.
This follows on from Adyoulike seeing a 30% increase in ad calls on Black Friday weekend, including Cyber Monday last year. Over the same period, average CTRs on retail brands increased 0.5%, while Black Friday related deals increased on average 1% over the same weekend.
The majority of the spike was recorded in the US, where ad calls increased in all markets, in particular, the UK, France and Germany – signalling that Black Friday is increasingly becoming a global phenomenon thanks to digital.
Mobile shopping picks up pace
Mobile made up of 64% of all shopping visits in the US last year, and mobile saw a 41% increase in generated revenue across Black Friday and Cyber Monday. Native advertising ad format works well on mobile, with infeed native advertising particularly effective and this year is set to be another hit for the growth of mobile shopping.
"The effectiveness of infeed native advertising formats - whether run by managed bookings or increasingly via Programmatic Native Advertising through DSPs and Trading Desks - is undisputed. Mobile shopping is going to be big this Black Friday weekend globally. Advertisers looking to promote their Black Friday campaign are missing out by failing to invest in native advertising,” commented Dale Lovell, chief marketing and partnerships officer at Adyoulike.
"Our quick tips for advertising success, combined with easy activation via direct or programmatic, means that advertisers can unlock the benefits of native advertising easily for their Black Friday campaigns," Lovell concluded.