Leading discovery platform Taboola has announced its global strategic content partnership with smartphone brand vivo to drive more engagement and monetisation of new audiences to content publishers across Asia.
As part of the collaboration, Taboola will deliver a fully personalised content experience for vivo’s customers by integrating directly on vivo’s ‘swipe right’ experience. The discovery platform will power news content on Vivo’s ‘swipe right’ screen with users who swipe right on the home screen receiving personalised news and content from its network of publishers across the region.
Taboola’s partnership with Vivo will leverage its extensive footprint in the region through partnerships with thousands of content publishers and marketers such as NDTV, India Today, China Daily, Kapook and OhBulan. Taboola’s Global Network in Asia-Pacific includes content in languages such as Thai, Hindi, Tamil, Chinese, Indonesian and English.
According to eMarketer, internet users in APAC own smartphones at higher rates (93%) than their peers in Europe (86%) or North America (84%) and the growing penetration of smartphones and tablets has changed the way adults consume media in the region.
"Smartphones are perhaps the most intimate device that we own – on average we use our smartphones over 100 times a day, said Adam Singolda, founder and CEO of Taboola; “So the opportunity to create a personalised experience and surface relevant content in that 'moment of next' is massive for users, journalism, and smartphone manufacturers.”