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Taboola Partners with vivo to Drive Personalised Content Across Asia
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Taboola Partners with vivo to Drive Personalised Content Across Asia

PerformanceIN

The global strategic partnership will leverage Taboola’s extensive footprint in the region through partnerships with content publishers and marketers.

Leading discovery platform Taboola has announced its global strategic content partnership with smartphone brand vivo to drive more engagement and monetisation of new audiences to content publishers across Asia.

As part of the collaboration, Taboola will deliver a fully personalised content experience for vivo’s customers by integrating directly on vivo’s ‘swipe right’ experience. The discovery platform will power news content on Vivo’s ‘swipe right’ screen with users who swipe right on the home screen receiving personalised news and content from its network of publishers across the region.

Taboola’s partnership with Vivo will leverage its extensive footprint in the region through partnerships with thousands of content publishers and marketers such as NDTV, India Today, China Daily, Kapook and OhBulan. Taboola’s Global Network in Asia-Pacific includes content in languages such as Thai, Hindi, Tamil, Chinese, Indonesian and English.

According to eMarketer, internet users in APAC own smartphones at higher rates (93%) than their peers in Europe (86%) or North America (84%) and the growing penetration of smartphones and tablets has changed the way adults consume media in the region.

"Smartphones are perhaps the most intimate device that we own – on average we use our smartphones over 100 times a day, said Adam Singolda, founder and CEO of Taboola; “So the opportunity to create a personalised experience and surface relevant content in that 'moment of next' is massive for users, journalism, and smartphone manufacturers.”

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Mustafa Mirreh

Mustafa Mirreh

In addition to managing editorial on PerformanceIN, Mustafa reports on the latest day-to-day news updates from the world of digital marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players and stakeholders.

Based in Bristol, Mustafa graduate with a marketing degree before delving into the world of music journalism through self-starting an online blog and collaborating with other publications. Now he has joined the PI team and has set his sights on succeeding in digital marketing.

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