The Interactive Advertising Bureau (IAB) Singapore has today (October 23) announced its expansion to become IAB SEA+India – representing the continuing local market growth of Southeast Asia and India.
As part of the rebrand, publishers, agencies and platforms from Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam and India markets, along with businesses with IAB Singapore membership, will come together and immediately transfer to the new brand membership, which includes member benefits in local markets across both regions.
In addition, IAB Singapore CEO Miranda Dimopoulos has been promoted to regional CEO of IAB SEA+India and is set to participate in an IAB UK board meeting in New York to represent the region on a global scale.
The expansion follows from the organisations’ recent investment in the region, which has seen rapid growth over the past four years and stronger demand from members to join the board.
Earlier this year, IAB Singapore unveiled its Board and Committee Co-Chairs, representing a cross-section of publishers, agencies and tech platforms in working closely with Dimopoulos. The Board currently holds over 170 members as the organisation continues to spearhead its digital advertising investment in the APAC region.
“With over 98% of our members having regional remits we are looking forward to supporting the industry in its rapid growth to meet business needs both now and in the future,” said Dimopoulos; “Our strategy is to partner with local associations as the first step in terms of infrastructure as well as ensuring all we do respect each market and their unique nuances”.
IAB SEA+India joins IAB Europe as the second regional IAB in the trade organisation’s global network, which also includes 44 national IABs around the globe.
“Digital media and marketing has rapidly expanded across Southeast Asia and India, from urban centres of worldwide commerce to more rural, local areas, as well,” said Randall Rothenberg, CEO at IAB.
“United together for representation from one IAB SEA+India, the industry in this region is poised for much more growth, and growth in a way that’s deliberate and strategic,” they continued.