Sizmek, the world’s largest demand-side platform, and Sublime, a global high-impact marketplace that creates and delivers premium ad experience, has today announced a new partnership in an effort to improve both audience targeting and their media inventories.

The collaboration will integrate their respective platforms to help advertisers in delivering high-impact, less intrusive, creative campaigns thanks to being able to access a broader suite of resources. In addition, the integration allows access to not only Sublime inventory but also to enhanced audience targeting via the use of the Sizmek’s artificial intelligence within Sublime’s own platform.

“We are very excited by this opportunity to partner with Sublime, who, since their inception, have demonstrated a great momentum in building new programmatic, high-impact formats. I am certain this partnership will be mutually beneficial in responding to the current and future advertising challenges,” said Kees de Jong, Sizmek’s general manager, EMEA.

“We are thrilled to be partnering with Sizmek to offer advertisers even more opportunities to deliver high-impact creative at scale,” commented Andrew Buckman, Sublime’s managing director, EMEA.

“By integrating with Sizmek’s AI technology, our leading platform will empower marketers to target audiences even more efficiently – resulting in enhanced engagement and improved business outcomes. This is essential at a time when consumers are increasingly demanding and their requirements are constantly evolving,” he continued.

Sizmek and Sublime believe the added ability to optimise to advertiser objectives cross-platform, with highly advanced, non-intrusive creative, will answer many of the problems facing marketers today.