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Watch: Tradedoubler Presents Webinar on Leveraging Data-Driven Insights


Yesterday (August 29), Tradedoubler UK managing director, Chris Russell-Smith and product director Nick Morris presented a webinar covering the network’s two key platforms - Business Intelligence and User Journey Reporting and how performance marketers can leverage those tools to create data-driven digital strategies.

Available to rewatch here, both Chris and Nick run through some of the challenges when it comes to data visibility and analysis and offer some key tips on how to approach data with examples of using Business Intelligence and User Journey Reporting to overcome the challenges.

Tradedoubler is a headline sponsor at this year's PI LIVE on October 15-16 and will be hosting their main stage session on The Changing of the Performance Marketing Funnel. Find out more about the session and the rest of the agenda on PI LIVE.

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Mustafa Mirreh

Mustafa Mirreh

In addition to managing editorial on PerformanceIN, Mustafa reports on the latest day-to-day news updates from the world of digital marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players and stakeholders.

Based in Bristol, Mustafa graduate with a marketing degree before delving into the world of music journalism through self-starting an online blog and collaborating with other publications. Now he has joined the PI team and has set his sights on succeeding in digital marketing.

Read more from Mustafa

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