With the global performance marketing event of the year fast approaching, the team behind the two-day event has been busy working on the agenda programme and preparing for the new app launch, ensuring this year’s PI LIVE 2018 and co-located Influencer Marketing Show is going to be an unforgettable one.

This year’s event is set to be the best yet, hence why we’ve been beavering away to make it as exciting as ever. Here’s what’s been happening behind the scenes:

All-new agenda

Did you hear the first wave of sessions were announced last week? The agenda has been months in the making but definitely worth the wait. So far, the jam-packed agenda for PI LIVE 2018 encompasses an exciting array of hot topics covering what performance marketing means today, helping to optimise activity but challenge the industry’s conventional thinking.

We refined, tweaked and reworked the agenda to ensure it reflects the ever-changing industry and its developments, bringing together experts, inspiration and collaboration to provide insights into the latest affiliate marketing, programmatic, data-driven marketing and influencer marketing.

There will be plenty of tips, practical takeaways and knowledge shared over the two days. View the agenda here and keep checking for more updates in the coming weeks.

New app launch

We’re excited to be launching the app next week, giving you plenty of time to get sorted before the event. The app is your very own personalised show companion – you can personalise your agenda so you can keep on top of your day, as well as contact and arrange meetings with other delegates attending the show and check out what’s hot at the show. To make the most of your time at the show and snap up opportunities, make sure you download the app and check out all that’s new.

Sponsorship is still available, so if you’d like to get involved call 01179 902 960 to find out more.

Digital Disruptors

Digital Disruptors is an exciting new initiative that aims to encourage young people to think about digital as a career choice, and most importantly, about the opportunities that digital brings to our everyday lives. The programme is aimed at 14-19 year-olds and was launched in memory of Nicky McShane, one of the industry’s most exuberant and progressive digital marketers. The Digital Disruptors programme will inspire young pioneers to be disruptive and give them a platform to seek out the next big thing in the digital world.  

At PI LIVE 2018, the company is hosting a ‘Dragons’ Den Final’ workshop on the third floor of the event, where the next generation of digital entrepreneurs will pitch their ideas to the industry’s very own ‘dragons’. The best pitch will win the McShane Young Digital Disruptor Award and the change to make their project a reality. We can’t wait to see what everyone comes up with!

Webgains Survey

Lastly, headline sponsor Webgains and PerformanceIN are currently running a survey on exploring international expansion with the use of different marketing performance channels.

If you have a few moments, fill out the survey here as your results will help us expand on current developments in the performance marketing industry and future articles on PerformanceIN.