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Tradedoubler to Host Webinar Focused on Leveraging Data-Driven Insights

Tradedoubler to Host Webinar Focused on Leveraging Data-Driven Insights


Affiliate marketing network Tradedoubler is joining PerformanceIN to host a webinar on August 29, 14:30 GMT, focusing on data-driven insights.

Presented by Tradedoubler UK managing director, Chris Russell-Smith and product director Nick Morris, the 30-minute webinar will cover the network’s key platforms - Business Intelligence and User Journey Reporting and how performance marketers can leverage those tools to create data-driven digital strategies.

The webinar follows a recent survey by Tradedoubler which found that the biggest barriers for advertisers and publishers when it comes to succeeding in performance marketing are the lack of actionable data-driven insights available and data visibility (34%), as well as the lack of visibility of the whole online customer journey (29%).

“Data can be very powerful or it can be overwhelming. Marketers create more and more data but still many find that identifying data from which actionable insights can be made, is a challenge,” said Chris Russell-Smith.

“The data now available to the affiliate marketer allows them to understand the dynamics of their programs and relationships like never before.  This webinar is for anyone who wants to understand how they can leverage the data available to them to make decisions that lead to improved performance.”

The webinar will take place on Wednesday, August 29 at 14:30 GMT; spaces are free but limited and are allocated on a first-come-first-serve basis. Click here to register your place, and receive a reminder to join us ahead of the webinar. Those who sign up, but cannot attend the webinar on the day, will receive a recording of the webinar to their inbox.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.


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