Earned Media is on the Rise, But What Does That Mean for Influencers?
We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.
We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.
Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.
Everflow and Vibrant Performance’s partnership with Unlock drove a staggering 740% YoY increase in qualified leads.
TikTok, Acceleration Partners, and impact.com scored perfect marks for their global collaboration that propelled TikTok for Business’ affiliate program.