ROI agency Zenith has announced a new function to drive performance services for its global clients, which will be led the agency’s newly appointed global head of performance, Jos Smyth.

The capability, according to Zenith, will help shape the overall direction and delivery of all areas of performance marketing for global clients, working closely with performance marketing agency Performics.

Joining Zenith from Digitas, where he was VP, group director and national lead of SEO for North America, Smyth will support the agency in the planning process and tools integrated into its platform ROI+.

In addition, Smyth will take charge of outlining the performance vision and roadmap for existing and new clients as Zenith pushes into newer areas of technology and innovation to drive brand growth – working with global commerce director Cassandra Stevens to ensure performance efficiency and integration into the agency’s developing approaches.

“As the ROI Agency, performance marketing is a key part of our approach to driving brand growth for clients,” said Benoit Cacheux, global head of digital & innovation at Zenith.

“The creation of this new function will take our performance services to the next level and we are delighted to have an expert of Jos Smyth’s calibre leading this important work.”