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NMPi and DQ&A to Acquire Creative Specialist, Joystick

NMPi and DQ&A to Acquire Creative Specialist, Joystick


The takeover was announced at day one of The Cannes Lions Creative Festival and follows NMPi’s global expansion last year into six new markets.

Digital media and technology specialists NMPi and DQ&A have announced the acquisition of US-based creative specialists, Joystick.

The deal, which was confirmed during the first day (June 18) of the Cannes Lions Creative Festival, will see 340 employees spread across 16 offices internationally as part of the global marketing group.

In addition, the acquisition will bring together a range of services from media, technology and creative through to experiential.

Joystick has over 90 digital creative experts across five international offices, who focus on building digital creative advertising solutions and innovations.

The company’s clientele includes Google, HBO, Disney and Kroger, which now add to NMPi and DQ&A’s clients such as, L'Oréal, Papa John’s,  Hanes, Freeview, Melia Hotels, and Samsung.

"This is a really exciting opportunity for us to take our client's campaigns to the next level,” Luke Judge, CEO of NMPi told PerformanceIN; “We have always strived to deliver highly efficient and engaging campaigns, but when creative, media, and data measurement are siloed, optimising performance will always have its limitations. With Joystick coming on board, we will be able to offer our clients a smarter, more dynamic and more effective global marketing solution."   

On the acquisition, Joystick’s chief executive Sara Francis added that this was an "exciting time for our businesses to come together as one strong force,"

“The alignment could not be more perfect with what we do and where we want to go. We look forward to leading the way in digital innovation and collectively creating a compelling offering for clients.”

The takeover follows NMPi’s global expansion last year into six new markets, including two offices in the US, as well as their recent acquisition of US boutique Paid Social specialists, MediaPact.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.


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