Following the very successful launch of the Influencer Marketing Show at Old Billingsgate last year (October 24), the inaugural event returns much bigger, better and broader for 2018 with a refreshed look to address the industry’s position among wider performance marketing.
Co-located with the international performance marketing show, PI LIVE, the event will take place at Old Billingsgate on October 15-16, bringing you two action-packed days filled with topical information, relevant exhibitors and industry-leading speakers to answer your questions on all things influencer marketing.
Back with a new look and website, the Influencer Marketing Show educates brands through real-life dedicated case studies and exclusive commentary from thought leaders, unearthing the trends within the influencer marketing industry.
From benchmarking influencers, measuring campaign performance, managing compliance and using influencer content; the Influencer Marketing Show delivers the essentials you need for achieving effective and hard-hitting campaigns.
“Influencer marketing has exploded”
The influencer marketing channel has become an avenue for advertising and marketing performance with 96% of marketers investing in the channel and an additional 9% set to spend over £100,000 on influencers in the next 12 months.
“It’s fair to say that influencer marketing has exploded in recent years and I’ve experienced this growth in the Influencer Marketing Show, which I manage,” said Chris Henley, sales manager at the Influencer Marketing Show.
While investment in the channel has been very promising, a number of issues are continuing to be addressed such as the disclosure of branded content, fake followers and the influencer ROI – which continues to be a top challenge for marketers in 2018.
With this in mind, the Influencer Marketing Show is the definitive event for brands looking to the best content around while hearing from industry experts, solving the challenges happening in influencer marketing today in addition to the hottest trends and innovative products.
In addition to the Influencer Marketing Show, PerformanceIN is excited to announce the launch of Talking Influence – a brand new digital marketplace that brings you the latest news, strategy, case studies and opinion for the influencer marketing ecosystem.
Supporting the industry, Talking Influence will aim to challenge readers while helping the progression of influencer marketing; disconcerting brands and influencers alike wanting to be educated and inspired while enabling them to make smarter decisions on their influencer marketing campaigns.
“Whilst there is some crossover with performance marketing, brands looking to utilise the reach of content creators and influencers measure their campaigns on a number of different KPIs and metrics. Some of which are not compatible with the ‘last cookie wins’ model. Thus, the strategy deployed by brands and agencies is unique,” said Matthew Wood, director of PerformanceIN; “There is therefore much to discuss and Talking Influence provides a dedicated platform for brands and agencies to discover relevant B2B based news and strategy.’
For more information on the agenda and securing your place for the two-day event in October, visit the website and for updates from the Influencer Marketing Show and Talking Influence, follow @influencershow and @talkinfluence Twitter.