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Movers & Shakers: May 2018

Movers & Shakers: May 2018

PerformanceIN

Former WPP chief executive Sir Martin Sorrell is set to take on the role of executive chairman of UK-based investment firm Derriston Capital, among a number of changes in the digital marketing industry for the month of May.

Starting off in the UK, Publicis Media Exchange confirmed the appointment of Erica Taylor as UK MD, who will be responsible for overseeing the group’s commercial trading and operational models across each of Publicis Media’s six agencies - Zenith, Starcom, Performics, Digitals, Spark Foundry and Blue 449.

Saxilby-based software specialist Orderwise has bolstered its team with four new additions - Grant Hudson (project manager), Duncan Crosby (project coordinator), Nicola Smith (project manager) and Sian-Marie Smith (technical support advisor).

Following its success in the UK market, data marketing platform mediarithmics has opened its new office along with the recruitment of Graeme Finneberg as UK country manager to lead the UK base of operations.

Over in the capital, the London office of recently rebranded Netherlands data-driven agency group Adeptiv has unveiled its new management team, which include the additions of former DigitasLBi business director, Jake Richards as MD and previous Wunderman and OgilvyOne member Alisa Fleischmann as client services director.

Richards will be responsible in accelerate business growth while Fleischmann’s 12 year experience will aid in supporting the agency’s rebrand, developing new business and servicing existing clients.

The US has seen some busy activity with Performance Horizon recruiting nine people to its ever-growing team following the firm’s rapid revenue growth over the past several months. Among the group appointed include Holly Brim (marketing manager), Meghan Doherty (client services executive), Miriam Tremelling (director of marketing strategy and operations) and Irem Urhan (business development manager).

Influencer marketing platform Takumi has strengthened its New York office with the addition of Brian Liebler as head of sales. Liebler arrives from his previous role of VP of advertising sales for social media app Whisper and VP of advertising sales and business development at group video chat platform ooVoo.

In EMEA, ad tech company AppNexus announced a round of appointments for the region including Jerome Underhill (senior VP), Nigel Gilbert (chief market strategist), Kathryn Schlieben (VP, commercial development), Julia Shullman (chief privacy counsel) and Melissa Roberts (head of video market development).

While in APAC, The Interactive Advertising Bureau (IAB) Singapore unveiled its new leadership with the announcement of their Board and Committee Co-Chairs as the industry body continues to grow its digital advertising investment in the region.

Among the Board members are Joanna Flint (MD, agency business, APAC), Regan Baillie (chief digital office, GroupM) and Laura Green-Wilkinson (regional marketing & communications director, Dentsu Aegis Network).

As well in the region, former Iflix global digital lead Nathalie Pellegrini has joined Mindshare FAST following the closure of the Iflix office based in Singapore.

Pellegrini will lead the role of head of performance and acquisition marketing in APAC, beginning her role in early June.

In the programmatic space, News Corp-owned video ad platform Unruly, has appointed former AMNET programmatic strategist Heath Irving as the new head of programmatic and partnerships for Australia and New Zealand.

Stateside, programmatic marketing software firm dataxu has recruited industry tech veteran Benjamin Katz as senior VP of engineering and CIO.

Bringing more than two decades of engineering and technology leadership, Katz will aid in supporting business growth and company’s engineering team - continuing to deliver industry-leading reliability, advanced AI technology, consumer data privacy and security capabilities.

Meanwhile, The Association for Data-Driven Marketing and Advertising (ADMA) confirmed the departure of MD Ben Sharp where it is thought he resigned from the role having recently joined from the global retargeting business AdRoll.

GroupM global president Dominic Proctor has joined video advertising platform Teads as an advisor to the board. Proctor will leverage his vast experience as a leader of creative and media agencies to help bolster Teads’ client relationships and strategic focus on digital advertising in the industry.

Lastly, having just stepped down from his role as chief executive of WPP, Sir Martin Sorrell will now take the position of executive chairman of UK-based investment firm Derriston Capital in a bid of making a fresh return to the marketing services industry.

That’s all for now; stay tuned for next month’s edition of Movers & Shakers for another round of job updates, so make them known to us at content@performancein.com if you’d like to feature yourself or a colleague.

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Mustafa Mirreh

Mustafa Mirreh

In addition to managing editorial on PerformanceIN, Mustafa reports on the latest day-to-day news updates from the world of digital marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players and stakeholders.

Based in Bristol, Mustafa graduate with a marketing degree before delving into the world of music journalism through self-starting an online blog and collaborating with other publications. Now he has joined the PI team and has set his sights on succeeding in digital marketing.

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