Sydney-based affiliate network, Commission Factory has today (April 30) confirmed its first entry into Singapore as it continues to expand its growth in Asia Pacific (APAC).

The expansion follows a year on from the company’s strategic partnership with affiliate network Awin, which had growth within the APAC market as a core objective.

As Australia’s leading affiliate network, Commision Factory’s move into the Singapore market comes with escalating demand for its ‘best-in-class’ platform, particularly Southeast Asia, where online spend is predicted to exceed $200 billion by 2020.

While the network already works with a number of online retailers within the region, including AliExpress, Sephora and Lazada, its official launch will see additional support provided with a new office and the hiring of local experts.

“We have been unofficially operating and working with brands from Southeast Asia for a number of years from our Australian headquarters and felt it was time that we made it official by incorporating Singapore, opening an office and hiring local talent,” said Commission Factory CEO, Zane McIntyre.

On the latest developments, Awin CEO, Mark Walters, said that the strategic partnership continues to grow from “strength to strength” as the “points that differentiate” the two networks become smaller.”

“They truly embody our global story and this step into Singapore further consolidates the APAC chapter.” said Walters.