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How Much Do YouTubers Get Paid Per Impression?

How Much Do YouTubers Get Paid Per Impression?

PerformanceIN

It’s no secret that video sharing platform YouTube has a powerful commercial side, with brands regularly tapping into the vast reach available via many of the site’s content creators and distributors.

YouTube typically charges advertisers $10,000 for every 100,000 views received on a video post according to a study from online marketing firm Penna Powers, while the average YouTuber can expect to earn around $18 per 1,000 views generated.

Once the Google AdSense platform is linked to their channel, YouTubers will claim a 68% cut of ad revenue, with while the site itself will charge advertisers when a viewer watches 30 seconds or more of an ad, charging around $0.18 per view on average.

However, Penna Powers notes that advertisers take a risk buying inventory on the platform, with it being hard to predict how organic video will perform, and just 15% of viewers likely to be considered a paid view with many choosing to skip the ad.

“If you have 1,000 views to your video and 15% actually watch the ad, then you would have 150 paid views,” reads the article; “At $.18 per view, this would equate to $27 total charged to the advertiser. As the content creator you get 68% of that, so you would average around $18 per 1,000 views.”

Both the publisher and advertiser also compete against the widespread use of ad blockers, with blocked sessions uncounted when it comes to tallying up earnings.

In 2014, a creator unboxing videos (where recently-purchased products are unwrapped and reviewed) specialising in Disney products pulled in $4.9 million, while controversial vlogger PewDiePie made $4 million from his channel in 2014.

To summarise, Penna Powers suggests that while YouTube can provide advertisers with potentially mammoth reach to a targeted demographic often among those who don’t generally consume mass media, the cost of advertising here comes at a premium.

“If you opted to just run an ad on their channel, you would pay $27 per 1,000 views (but only really get 150 completed views). To get 1,000 completed views it would cost $405.”

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Mustafa Mirreh

Mustafa Mirreh

In addition to managing editorial on PerformanceIN, Mustafa reports on the latest day-to-day news updates from the world of digital marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players and stakeholders.

Based in Bristol, Mustafa graduate with a marketing degree before delving into the world of music journalism through self-starting an online blog and collaborating with other publications. Now he has joined the PI team and has set his sights on succeeding in digital marketing.

Read more from Mustafa

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