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How Much Do YouTubers Get Paid Per Impression?

How Much Do YouTubers Get Paid Per Impression?


It’s no secret that video sharing platform YouTube has a powerful commercial side, with brands regularly tapping into the vast reach available via many of the site’s content creators and distributors.

YouTube typically charges advertisers $10,000 for every 100,000 views received on a video post according to a study from online marketing firm Penna Powers, while the average YouTuber can expect to earn around $18 per 1,000 views generated.

Once the Google AdSense platform is linked to their channel, YouTubers will claim a 68% cut of ad revenue, with while the site itself will charge advertisers when a viewer watches 30 seconds or more of an ad, charging around $0.18 per view on average.

However, Penna Powers notes that advertisers take a risk buying inventory on the platform, with it being hard to predict how organic video will perform, and just 15% of viewers likely to be considered a paid view with many choosing to skip the ad.

“If you have 1,000 views to your video and 15% actually watch the ad, then you would have 150 paid views,” reads the article; “At $.18 per view, this would equate to $27 total charged to the advertiser. As the content creator you get 68% of that, so you would average around $18 per 1,000 views.”

Both the publisher and advertiser also compete against the widespread use of ad blockers, with blocked sessions uncounted when it comes to tallying up earnings.

In 2014, a creator unboxing videos (where recently-purchased products are unwrapped and reviewed) specialising in Disney products pulled in $4.9 million, while controversial vlogger PewDiePie made $4 million from his channel in 2014.

To summarise, Penna Powers suggests that while YouTube can provide advertisers with potentially mammoth reach to a targeted demographic often among those who don’t generally consume mass media, the cost of advertising here comes at a premium.

“If you opted to just run an ad on their channel, you would pay $27 per 1,000 views (but only really get 150 completed views). To get 1,000 completed views it would cost $405.”

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.


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