PerformanceININside Performance Marketing
JOIN THE PERFORMANCEIN Join the PerformanceIN Parnter Network
Movers & Shakers: February 2018

Movers & Shakers: February 2018

PerformanceIN

A number of key appointments in February which saw Merkle, Rakuten Marketing, TRIBE and iProspect expand in respective regions.

Another busy month within the performance marketing industry which saw a number of key moves to steer ahead of the competition. Find out who’s gone where in the latest edition of Movers and Shakers.

North America

Starting in the US, digital performance agency iProspect has stepped up its operations with the appointment of its first chief technology officer, Joel Grossman, while Belle Lenz also joins as chief marketing officer.  

Responsible for the agency’s technology strategy and platform development, Grossman, based in the Chicago office, will work across all clients and new business to deliver “best-in-class” solutions integrating media and conversion technology. Lenz, based at the offices in New York, will oversee all marketing and comms for the agency within the US.

EMEA

US performance marketing agency Merkle continues its expansion strategy in EMEA, with creative positions enrolled to Guy Howland and Sarah Painter. Howland takes on the role of creative director, positioned in Merkle’s UK offices in London to steer the team in delivering data-driven solutions across digital platforms. Painter, who joined the agency as SEO director, will boost Merkle’s SEO offering and improve customer reach in real-time.

Mindshare UK announced the appointment of Fleur Stoppani as chief client officer, bringing her experience as partner and recent success from leading Marks and Spencer’s account across Food, Clothing and Home. She will be responsible for leading and evolving the agency’s client services across the UK.

APAC

Having swapped Australia for the UK, Anthony Capano has been promoted to the position of managing director of Europe for Rakuten Marketing. With as much as 35% of transactions taking place overseas, Capano’s expanded role will see him covering growth in the UK and Europe in addition to already sitting on the IAB Australia’s Affiliate Marketing Working Group and running as MD of the APAC region.

Native advertising firm ADYOULIKE has snapped up industry veteran Lee Gibson who arrives from previous role as head of sales for Northern Europe at native discovery platform Outbrain. Combining his experience in video, programmatic, content marketing and performance, Gibson joins as UK managing director to push financial performance as the company continues to build its global presence. In response, Outbrain has announced two leadership appointments - Andrew Burke as APAC managing director and Ayal Steiner as vice president of international revenue, following the firm’s record profiting year in the region.

More waves in APAC saw agency gyro appoint Rimi Sweis (head of media) and Geraldson Santos (account director) where they will both aid in driving digital innovation and B2B media offering in the region.

Meanwhile, Omnicom has confirmed the promotion of Mark Halliday to chief executive officer of performance to maintain the agency’s performance marketing opposition. At the same time, however, Omnicom’s CEO of platforms Lee Smith who oversaw the agency’s platforms such as Airwave Mobile, OMG Programmatic and Annalect across APAC has departed to form his own business venture within the industry.

Industry-wide

In the realms of intent-based marketing, Nano Interactive has recruited media specialist Alastair Gornall as non-executive chairman, following the company’s capital investment of £3.5 million from private equity investment firm Foresight to support sales, marketing and product developments.

Mobile ad tech specialist Glispa has recruited Jon Hook as chief commercial officer, who will be in charge of commercialising the firm’s product solutions, backed by his credentials in digital and mobile investment having led mobile strategy and advertising for MediaCom.

In influence marketing, championed platform TRIBE has hired both Nick Randall as chief revenue officer and former HuffPost commercial director Sammy Lewis as sales director, as the platform continues to bring brands and content influencers together.

Ad tech firm AppNexus has recruited former L’Orėal executive Antoinette Hamilton as VP of diversity, inclusion and community experience. In this role, Hamilton will lead initiatives to promote a diverse and inclusive community within the company across Australia, having done similar sorts for L’Orėal in the US.

Following the redundancy of staff at the Australia offices, retargeting platform AdRoll has outlined its new mission statement as “helping ambitious companies grow revenue and take on big brands” as it undergoes a rebrand which also sees chief revenue officer Suresh Khanna leaving the business after six years, while Scott Gifis has been appointed as AdRoll president.

Lastly, bolstering its senior teams, Jaywing’s search agency Epiphany has recruited Emma Travis (head of conversion rate optimisation), Joel Turner (head of web development) and Russell Anson (head of PPC), bringing a total of 27 year’s experience to the business.

That’s all for now; stay tuned for next month’s edition of Movers & Shakers for another round of job updates, so make them known to us at content@performancein.com if you’d like to feature yourself or a colleague.

If you're looking for a new role or would like to advertise a vacancy, cast your eye over the PerformanceIN Jobs page.

In addition, all job listings are now at half price for the remainder of March. Order your package today.

 

Continue the conversation

Have something to say about this article? Comment above, share it with the author @Mos210890 or directly on Facebook, Twitter or our LinkedIn Group.

Mustafa Mirreh

Mustafa Mirreh

Supporting the editorial team in PerformanceIN, Mustafa brings you the latest day-to-day news updates from the world of performance marketing, while also doing social media promotion, live reporting, blogging and interviewing with key industry players and stakeholders.

Based in Bristol, Mustafa graduate with a marketing degree before delving into the world of music journalism through self-starting an online blog and collaborating with other publications. Now he has joined the PI team and has set his sights on succeeding in digital marketing.

Read more from Mustafa

You may also like…