Social Media Week (SMW) is returning this year from February 26 seeing 25 cities around the world host events for professionals at the heart of digital marketing, social media, and technology.

Bristol is among those destinations taking part, hosting 30 events featuring a number of speakers from companies including Google, Twitter and LinkedIn, who will share their expertise and industry insights into the ever-changing world of social media marketing.

PerformanceIN will be on hand to cover SMW updates from the paid-by-performance perspective. That will include sessions such as Synergy Creative’s, which will address the power of social influencers and how to leverage connections to create meaningful data and ROI.

Meanwhile, with Facebook’s algorithm changes to its News Feed making headlines and the possible end to organic reach as we know it, marketers will be advised to take a look at paid ad strategies for better performance with expert insight from Mark Wright (Climb Online), Sean Clarke (Aardman Animations), Rob Law (Trunki) and Mel Bound (This Mum Runs).

Artificial Intelligence (AI) is the buzzword in technology right now and giant chain store IKEA and agency Noisy Little Monkey will both be in session to reveal how marketers can balance both automation and authenticity as they look to adopt AI into their ecosystems.

Accruing and acting on user data remains on top of the agenda for social media marketers and with GDPR coming into force this May, the Institute of Practitioners in Advertising are set to deliver a talk on how businesses can best prepare ahead of the regulatory update.

Meanwhile, a keynote session hosted by APG West and featuring guests from Twitter and DigitasLBI will explore the growth of social media through the ages, and how marketers can overcome fake news and bloated information inherent in today’s social media landscape.

“The sheer variety of event topics and the calibre of speakers this year is outstanding which has resulted in a programme packed with over 30 plus events,” commented Sarah Woodhouse, event organiser.

“The way that our marketing and digital community mobilises to make Social Media Week happen is absolute testament to Bristol’s ‘can do’, collaborative culture and we’re looking forward to another successful Social Media Week Bristol.”

PerformanceIN will be attending Social Media Week from February 26 to March 2nd. Follow the website for pre and post coverage including interviews, wrap-ups and more. Find out more about the events here.