PerformanceIN has launched the Partner Network, a competitive branded content package for companies seeking a high-value addition to their B2B PR and marketing strategy in 2018.
A new iteration of the former Profile Hub which chiefly served as a company directory, the Partner Network offers members tiered annual content packages and the freedom to shout about what’s important to their business to the rest of the performance marketing industry.
Partners gain unbridled access to the PerformanceIN platform, which captures 25,000 unique visitors per month across over 50 countries internationally from a range of demographics, including agencies, publishers, networks, advertisers and tech companies.
Existing Profile Hub memberships have been transferred to the Partner Network and agreements will be unaffected.
Your brand, your content
Premium and Associate-level Partners will receive a quarterly content plan which, with designated account management and the assistance of the PerformanceIN content team, can be utilised to craft an annual content strategy or as a reactive portal for off-the-cuff announcements throughout the year.
Additional perks include first refusal on four vertical-specific roundtables to be hosted by PerformanceIN throughout the year, coverage of own events, inclusive tickets to PI LIVE and entry into the Performance Marketing Awards (including IPMAs), and a number of further discounts across the expansive PerformanceIN publishing and events portfolio.
All Partners will have relevant content linked to their profile pages on the Partner Network, while Associate and Premium Partners’ branded content will be archived on their page as a home for all industry coverage and thought leadership.
Partner Network articles include a company logo, bio and the option to include UTM links and CTA.
Opportunities for 2018
The Partner Network has been launched alongside the revised PerformanceIN Media Pack 2018, which features all available content opportunities for the year. These are designed to meet a range of objectives including branding, lead generation, networking, thought leadership and the opportunity for bespoke options.
Available to download here, the Media Pack includes details and benefits of partnering with PerformanceIN on industry whitepapers, webinars, email marketing, sponsored content and more.
For more information on joining the Partner Network or the PerformanceIN Media Pack 2018, contact the PerformanceIN media sales manager, Mark Atherton, on email at mark.atherton@performancein.com or telephone on +44 777 588 2944.