RevTrax, a personalised digital promotions company, has today (January 29) announced a partnership with affiliate network Rakuten Marketing that will enable brands to increase in-store affiliate sales by deploying secure and targeted digital coupons to consumers.
Utilising Rakuten's data management platform (DMP), advertisers can identify new and existing consumers and respond accordingly with real-time personalised offers to increment sales; consumers on the receiving end can save these offers to a digital wallet via Apple, Google or Samsung.
"When it comes to in-store affiliate sales, we know that advertisers have historically been concerned about incrementality, security and scalability – all of which are addressed in this joint solution," said Seth Sarelson, RevTrax co-founder and chief operating officer.
"We are thrilled to marry our personalised offer serving and measurement capabilities with Rakuten’s network to significantly disrupt the digital offer space."
Alongside incrementing sales, brands can optimise their offers to consumers across each device, such as mobile through device-responsive technology. In addition, brands can work with an entire advertiser network and monitor affiliate activity via member-level tracking.
Brands are also ensured that coupon links cannot be copied from approved affiliate sites while serving offers in real-time, controlling activation caps and total budgets for each offer.
"Our retail partners love turnkey solutions," added Sarelson; "The Rakuten plus RevTrax integration requires no tech work by advertisers or publishers to get started, and we’ve seen programs launch in as little as two weeks.”
RevTrax’s recent in-store affiliate results report found that $20 million of in-store revenue was generated for a retailer in just one year while $15 of in-store revenue average was generated from each click.
"Sales occurring in the physical brick and mortar stores are often driven by digital marketing, and retailers need the ability to leverage the affiliate channel to drive incremental purchases in-store at scale.” said Tony Zito, CEO of Rakuten Marketing.