PerformanceININside Performance Marketing
PI LIVE Updates & News
Google Updates Ad Block Functionality for “Reminder Ads”

Google Updates Ad Block Functionality for “Reminder Ads”

PerformanceIN

The ad tech giant continues its pursuit on delivering a cleaner user experience.

Ad tech firm Google has updated its Ad Settings and Mute this Ad functionality in an effort to give users more control over the ads they see.

Explaining the changes in a blog post, Jon Krafcik, group product manager for data privacy and transparency, said users will be able to mute “reminder ads” from websites they’ve searched for or recently visited online by logging into their Ad Settings account and removing ads from advertisers serving on the Google network.

According to Krafcik, the muting lasts for 90 days and will only apply to websites that currently use Google ad services - meaning that some ads may slip through on sites that are not on the network.

In addition, users can save their preferences across devices, for instance, muting an ad on mobile will automatically run on your desktop.

“The momentum we’ve seen with this tool is really encouraging,” said Krafcik; “Millions of people use Mute this Ad on a daily basis, and in 2017, we received more than 5 billion pieces of feedback telling us that you mute ads that aren’t relevant. We incorporated that feedback by removing 1 million ads from our ad network based on your comments.”

Major blow for advertisers?

Google is continuing its pursuit on delivering a cleaner user experience with the company set to launch its ad-blocking Chrome browser next month - removing least prefered ads (pop-ups, takeovers, autoplay ads) on sites not conforming to the Coalition for Better Ads.

For advertisers who employ such ads to generate revenue, these updates may prove detrimental but even more so signaling a shift of attitudes towards user experience, while following the guidelines put in place to avoid intrusiveness; in essence, it’s down to the advertiser to come up with “new ways” to convince online users to earn their trust online.

Continue the conversation

Have something to say about this article? Comment above, share it with the author @Mos210890 or directly on Facebook, Twitter or our LinkedIn Group.

Mustafa Mirreh

Mustafa Mirreh

In addition to managing editorial on PerformanceIN, Mustafa reports on the latest day-to-day news updates from the world of digital marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players and stakeholders.

Based in Bristol, Mustafa graduate with a marketing degree before delving into the world of music journalism through self-starting an online blog and collaborating with other publications. Now he has joined the PI team and has set his sights on succeeding in digital marketing.

Read more from Mustafa

You may also like…