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Watch: Webgains Presents Tips for Publisher Success in 2018

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Webgains’ international publisher director, Ami Spencer, joined PerformanceIN yesterday (January 23) for a publisher-focused webinar packed full of tips on maximising campaign success in 2018 with incremental gains.

Available now to rewatch, Spencer compares campaign optimisation to the ‘marginal gains’ approach employed by professional athletes; a concept based on continuous improvement, small incremental gains and personal efficiency.

Aimed at publishers and account managers, the webinar also touches on positioning your marketing campaigns and optimising your client mix and marketing collateral. Expect to leave with a fresh perspective on tackling common affiliate topics.

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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