Webgains’ international publisher director, Ami Spencer, joined PerformanceIN yesterday (January 23) for a publisher-focused webinar packed full of tips on maximising campaign success in 2018 with incremental gains.

Available now to rewatch, Spencer compares campaign optimisation to the ‘marginal gains’ approach employed by professional athletes; a concept based on continuous improvement, small incremental gains and personal efficiency.

Aimed at publishers and account managers, the webinar also touches on positioning your marketing campaigns and optimising your client mix and marketing collateral. Expect to leave with a fresh perspective on tackling common affiliate topics.