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Webgains to Host Webinar for Publishers Focused on Cultivating ‘Marginal Gains Mindset’

Webgains to Host Webinar for Publishers Focused on Cultivating ‘Marginal Gains Mindset’


In business, as in sport, success or failure can often come down to the smallest of margins.

Affiliate marketing network Webgains is joining PerformanceIN to host a webinar on January 23, 14:30 GMT, focused on equipping publishers with tools and tricks to get ahead of their competition in 2018.

Presented by director of international publisher relations, Ami Spencer, the webinar will present an opportunity to find out how to plan an optimum publishing strategy, including how to identify advertising partners, position media packages, and understand how to be a client champion and stand out from the crowd.

During the 30-minute session, attendees will gain a better and more in-depth understanding of how to identify the challenges and opportunities they will face in 2018, like prioritising clients or potential partners, creating effective calendars to align messaging with seasonal peaks and client trading calendars, and how to work smarter, rather than relying solely on increasing resources.

“At Webgains, we are very much concentrated on being the high-performance coach of the affiliate marketing industry and this webinar will be an ideal opportunity for publishers to understand how to get the best out of their 2018 strategy,” said Spencer.

“From developing the right performance mindset to setting early and scalable goals, to those final Q4 targets, this webinar will give publishers everything they need to optimise their performance in 2018.”

The webinar will take place on Thursday, January 23 at 14:30 GMT; spaces are free but limited and are allocated on a first-come-first-serve basis. Click here to register your place, and receive a reminder to join us ahead of the webinar. Those who sign up, but cannot attend the webinar on the day, will receive a recording of the webinar to their inbox.

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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