With 2018 now underway, a number of key changes and appointments took place during December as marketers geared up for a busy 12 months ahead.
December saw Global marketing tech company Mapp appoint Steve Warren as CEO, moving from his role within the company as chief revenue officer. Previously managing customer engagement platform, integrated data management platform and customer centric services, Warren will lead the firm as it prepares its growth towards real-time cross-channel marketing.
In an effort to develop its AI and human-learning products, Velocity has hired former Amazon Prime and Microsoft Xbox engineering leader Ijaz Akram as chief technology officer. Akram achieved success in delivering and executing transformative global consumer technology and comes at an appropriate time where Velocity looks to innovate in the digital tech space.
In other news, video creation platform Wochit appointed Colm Curneen as director of business development. Curneen comes in from a similar role for social media agency Storyful and having previously worked for publishers The New York Times, International Herald Tribune & The Financial Times.
A turnaround of promotions saw global analytics firm Media iQ continue its UK expansion with the appointments of Dean Nagib (head of sales) and Mike Gray (head of client strategy) as well as internal moves for Marcus D’Souza (vice president, strategic accounts, EMEA), Evangelos Sideras and Joe Worswick (joint managing directors).
With recent growth in the UK, digital marketing platform Selligent has made a number of key appointments, including Kevin Thompson who comes in as the firm’s chief financial officer. Thompson will lead Selligent’s financial strategy, building on the company’s rapid growth in its partnership network driven by Sam Fogwill who join the UK team in June as head of partnerships.
Data-driven marketing agency Merkle continued its expansion in the performance marketing space with the recruitment of Julia Crawley-Boevey as head of mergers and acquisitions for EMEA.
Having advised Periscopix on its acquisition by Merkle on top of overseeing the launch on a number of agency services, Crawley-Boevey brings a number of experiences to the role as the agency pushes to drive its growth strategy for the region.
Meanwhile in a duo of moves came for the Interactive Advertising Bureau (IAB), announcing the promotion of Patrick Dolan as the digital marketing group’s president, progressing from his previous role as executive vice president and COO, while Anna Bager moved in as executive vice president of industry initiatives, having worked for the company since 2011 launching both the IAB’s mobile marketing and video centre of excellence.
Global media agency Mindshare has taken on Michael Beecroft to manage its operations over in Asia Pacific as chief investment officer. Beecroft brings with him over 20 years of digital investment experience having accomplished similar roles as global head of digital trading and chief investment officer for MEC APAC. Beecroft will look to drive Mindshare’s trading and investment strategy for the region.
Software specialists OrderWise has added five new faces as the firm continues to expand. Among the recruits include Daniel Brown and Roy Smith who join as software testers having done game testing with American video game publisher Rockstar Games Inc and other electronics and games retailers respectively.
Moving from a support role, Ben Carthew has joins as the company’s technical support advisor while Sophie Hull is been welcomed as project manager. Lastly, Simon Pegg arrives as account manager having previous experience in account management in a wide range of sectors.
That’s all for now; stay tuned for next month’s edition of Movers & Shakers for another round of job updates, so make them known to us at firstname.lastname@example.org if you’d like to feature yourself or a colleague.
Or, if you’re looking for a new role or would like to advertise a vacancy, cast your eye over the PerformanceIN Jobs page.