November’s edition of Movers & Shakers sees a number of promotions and new appointments as the global performance marketing space continues to grow heading into 2018.


In a bid to increase its portfolio, media company Intermarkets has appointed Kary Jones as manager of publisher development, tasked with working with core publishers and developing tactical solutions for monetising content. Jones’ promotion follows four years at Intermarkets. Prior to Intermarkets, she oversaw consumer-based advertising at POLITICO.

Elsewhere, Nickie Scriven, CEO of Publicis Media-owned agency Zenith has appointed both Kylie Sneddon (national marketing and commercial director) and Mark Johnson (head of performance) to their office in Sydney.

Sneddon previously worked as group business director at Zenith for two years. She will now be responsible for driving the marketing profile and commercial success of the agency. Johnson arrives from his previous role at WPP’s Mediacom as group digital director, replacing Vinetha Manthena who was at the agency for six years.

Meanwhile, the Dentsu Aegis-owned performance marketing agency Merkle continues to expand on its European operations with latest recruit Michael Komansinki, onboarded as EMEA president – having been the agency’s global chief operating officer.

Another agency on its books, Carat USA has chosen Angela Steele for the position of chief strategy officer, moving on from being Dentsu’s global product lead for the General Motors account.

Ad techs in Asia

In the ad tech space, former director of mobile for MediaCom in Asia-Pacific, Siddarth Correya joins Israel-based video supply-side platform company SelectMedia as managing director of APAC with the tech firm continues its expansion in Asia while focusing on transparency, control and value for its stakeholders.

Remaining in APAC, Publicis One has promoted client solutions director, Aditya Rao, to agency head for Performics in Malaysia, having worked within Publicis Media since 2013 in successfully driving digital performance through systematic processes and more.

Meanwhile, audience data leader Eyeota has appointed Peter Hunter to lead Australia and New Zealand as general manager while adding ad tech pioneer Andrew Tu as managing director. Tu succeeds co-founder Trent Lloyd who has moved into a new role as employee value proposition (EVP) for global publisher strategy and products.

Opening a new office in Beijing, mobile app monetisation company Tappx announced the appointment of Bob Wang as China country manager, completing the chain of its international operations in Spain, India, UK and China.

Across the pond

The former chief revenue officer of Santa Barbara-based affiliate technology company Impact Radius, Tjis van Santen, has departed after four years in the role, taking up the same title at app-based affiliate specialist Button, based in New York.

Over in San Francisco, leading global provider of partner management software, Performance Horizon has recruited marketing and performance retailing veteran Jim Nichols as their chief marketing officer, bringing his profound global success in B2C and B2B verticals into the fast-moving industry as the company looks to push forward into 2018.

Looking at AI-powered native advertising, global platform ADYOULIKE has announced the joining of vice presidents Frank Pica and Greg Stellato in its commitment to expanding its North American operations.

Pica comes moves from US centric native platform, Lockerdome where he was responsible for expanding the demand side of the business. Stellato joins in from managing the supply partnerships for retargeting company Criteo.

Social media management platform Sprinklr has recruited its first chief revenue officer, Luca Lazzaron, bringing his wealth of 20 years of experience in driving global sales and customer success.

And finally…

Having held the title of senior marketing manager at search specialist Captify for just five months, Sophie Parry-Billings assumes the title of marketing manager at Acceleration Partners under UK MD Helen Southgate.

Meanwhile, a lofty promotion comes for Groupon’s former EMEA partner manager Brian Nevin, who adopts the new title of head of affiliate marketing EMEA.

Swedish-headquartered affiliate network Tradedoubler recruited Francois Pacot as chief technology officer in a bid to launch a new product development hub in Aix-en-Provence, France – focusing on developing a new user platform and functionalities to drive more revenue for our clients and partners. Pacot comes in having held the title of CEO at multi-channel ad agency

Lastly, in cross-device marketing technology, Tapad has hired Davide Rosamilia as senior solutions engineer. Joining the London team in the UK from his previous role as leading EMEA technical consulting at media platform Xaxis, Rosamilia will be providing customer implementations for all clients using the platform.

That’s all for now; stay tuned for next month’s edition of Movers & Shakers for another round of job updates, so make them known to us at if you’d like to feature yourself or a colleague.

Or, if you’re looking for a new role or would like to advertise a vacancy, cast your eye over the PerformanceIN Jobs page.